“…Moreover, BI systems are eminently suited to support retrospection because they efficiently process vast amounts of structured data about an organization's past events, transactions, and situations (Wixom et al, 2014). Contemporary BI tools can also employ unstructured data, such as text drawn from websites and social media, to form a retrospective view of an organization and its larger social context (Holsapple, Lee-Post, & Pakath, 2014). Large data volumes generally enhance retrospection, create new opportunities for organizational change and improvement, and facilitate trend predictions (Russom, 2011).…”