2021
DOI: 10.9770/jesi.2021.9.1(38)
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A value proposition mix framework of successful foreign-owned small and medium enterprises in South Africa

Abstract: The paper presents the value propositions of successful foreign-owned SMEs in South Africa. The focus on successful foreignowned SMEs provides a stimulus for cross-cultural knowledge diffusion through internationalisation of entrepreneurial efforts by examining the currently under-studied value proposition construct within the SME sector. To achieve this aim, a multi-case empirical investigation, using the grounded theory approach, was conducted with a sample of forty-two successful foreign-owned SMEs in South… Show more

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Cited by 3 publications
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