The article makes an attempt at a metaphysical study of the phenomenon of information as an ideal entity that goes beyond the real world. The Absolute, which is outside of time and space, is considered as its carrier. Due to its ideality, information in the real world cannot be directly manifested and therefore is not measurable. It operates through the limitations that arose as a result of the Big Bang, which gave birth to the real world. It was the result of an Act that occurred in an ideal world between the Absolute and Nothing (the first matter according to Aristotle). The information received during the Act consists of structural and free information, the total amount of which in each real object is constant. This condition of information constancy reveals the law of its conservation.