A vegetarian educator in a meat obsessed country

Abstract

PurposeFood consumption is a result of a choice that is influenced by economic status, society, culture, psychosomatic elements (Bisogni et al., 2002) and religious factors (Dewan, 2017) creating an identity based on one's beliefs (Mennell et al., 1992). Although many versions exist, this diet is often established on an ideology to abstain from using animals for dietary needs (Smart, 2004). There has been much research to explore vegetarian motivation and impacts of this diet on health; however, first-hand accounts are few.Design/methodology/approachAutoethnography was undertaken to understand my experience as a vegetarian living within a primarily meat consuming country. The theoretical framework driving the research uses social cognitive theory (SCT), the transtheoretical model (TTM) and ethical theory to address the vegetarian experience and emotions generated through such encounters.FindingsData collected, including conversations, headnotes and teaching material, were transcribed and categorised into four emerging themes including vegetarian experience, culture, identity as an educator; and impacts of beliefs. The author also discusses the motives for converting to vegetarianism and the experiences that came with behavioural change. Obstacles and opportunities presented by living in a dominant meat society are explored and the author’s influence on others as an educator, as a citizen in society and as a member of a family.Research limitations/implicationsBeing new to autoethnography proved to be a limitation in the study.Practical implicationsThis research may prove useful for researchers to gain an insider's view of a vegetarian's experience, and how the lifestyles impact students and others in a social context from the author's perspective.Social implicationsAutoethnography regarding vegetarianism from an educator's perspective is lacking and hence may give an insight to help fill the literature gap and change perspectives towards the vegetarian community.Originality/valueAutoethnography regarding vegetarianism from an educators perspective is lacking; hence, this would be a valuable insight to add to the literature gap.

Addressing Vegetarians’ Pessimistic Beliefs Towards Plant Oils to Override Consumer Behaviour - Theory of Planned Behaviour

“…Vegetarian and vegan diets are rising for several reasons, including improved overall health [5,9,10]. The vegetarian diet, consisting of abstaining from animal products, has been linked to a positive health outcome [5], including reduced BMI and risk of cardiovascular diseases, such as stroke, myocardial infarction and coronary artery disease [1].…”

“…Vegetarian and vegan diets are rising for several reasons, including improved overall health [5,9,10]. The vegetarian diet, consisting of abstaining from animal products, has been linked to a positive health outcome [5], including reduced BMI and risk of cardiovascular diseases, such as stroke, myocardial infarction and coronary artery disease [1]. The current literature on the effects of plant-based diets on plasma lipids suggests that abiding by a vegetarian diet reliably reduces the plasma cholesterol levels due to the lack of animal products compared to those following an omnivore diet [6].…”

“…Although the vegetarian diet runs less risk for cardiovascular disease [1], sufficient dietary requirements are needed to maintain a balanced diet [11]. As the vegetarian movement increases [5], barriers to following a plant-based diet, including lack of knowledge of preparing vegetarian foods and nutritional deficiencies, have been identified [19]. Although edible oils are unequal and mainly composed of triacylglycerides, the primary source, plant sterols, provides a range of health benefits incorporated in various dishes [13].…”

“…Kan & Fabrigar (2017) [7] remind us that subjective norms govern behaviour; thus, what is essential to that person determines motivation and beliefs. The idea that vegetarianism is based on different ideologies, ranging from environmental, ethical, health or religious reasons [5], if the individual perceives plant-based oils to interfere with one of these motivations, their intention to perform a behaviour is hindered or ceased [7].…”

“…The vegetarian diet usually lacks meat and fish, although many variations exist and base their nutrients derived from plants [5]. Such plant-based diets still require lipids obtained from plant sterols [6].…”