“…; -fifth, there is an increasing of the importance of management tools aimed at maintaining a competitive advantage not only in the internal environment of the company, but also in foreign one, biased towards intangible assets (corporate culture, corporate brand, corporate identity, corporate image, and reputation); -sixth, external, internal and dual instruments of corporate culture in general, reducing the level of transaction costs of economic agents interaction, increasing the level of trust between the participants of the value chain of the company, and affecting the flow of the risks and value of companies, thus providing a competitive advantage throughout the value chain of the company. Modern researchers of the value chains of companies indicate the formation of not only national, but also of the global chains of creation of company value (Surroca at al., 2010), so that such intangible factors as reputation and corporate codes of conduct that affect the level of trust between the participating companies of a network chain (Tulder at al., 2009), (Drake at al., 2008), to determine not only the relationship between the company and its stakeholders, but also the level of risks and ways of distribution of market power across the network chain that also affect the competitive development and sustainability of the value chain of the company.…”