2015
DOI: 10.4018/ijismd.2015010101
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A Visual Approach to Business IT Alignment between Business Model and Enterprise Architecture

Abstract: In this paper, the authors put forward an intermediary model that can support the transition between a business model and an IT infrastructure, then provide an example of how the approach can be used. The model is based on a combination of existing models: enterprise architecture and the Business Model Canvas. The authors show how the proposed intermediary model, which has a strong focus on a business model strategy, can help IT alignment. The intermediary model can help alignment from either a business model … Show more

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Cited by 24 publications
(20 citation statements)
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“…The Business Model Canvas as developed by Osterwalder and Pigneur (2010) is in our view a brainstorming tool, that is mainly focused on marketing new products and services at a high level, while still has a gap in implementation on an operational or ICT -level. Fritscher (2011) tried to bridge this gap by developing a link between BM and Systems Architecture (for recent developments, see Otto et al 2015;Fritscher and Pigneur 2015). The unit of analysis is a specific business with a focus on business marketing and value creation process for a specific customer segment.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The Business Model Canvas as developed by Osterwalder and Pigneur (2010) is in our view a brainstorming tool, that is mainly focused on marketing new products and services at a high level, while still has a gap in implementation on an operational or ICT -level. Fritscher (2011) tried to bridge this gap by developing a link between BM and Systems Architecture (for recent developments, see Otto et al 2015;Fritscher and Pigneur 2015). The unit of analysis is a specific business with a focus on business marketing and value creation process for a specific customer segment.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Enterprise architecture aligns business and IT through its domains. The EA is a structure for business and IT within an organisation (Rouhani, Mahrin, Nikpay, Ahmad, & Nikfard, ), which is described as a holistic and integrated view of why, where, and who uses IT systems and how and what they are used for within an environment (Fritscher & Pigneur, ). Enterprise architecture acts as a communication tool between aspects of businesses and IT infrastructures.…”
Section: Findings and Discussionmentioning
confidence: 99%
“…It is adduced that due to the generic high‐level nature of EA approaches, their tailoring and adaptation to specific domains, it is difficult and requires skilled and qualified resources (Gill, ). Enterprise architects develop the strategy and enable the decisions for designing, developing, and deploying IT systems to support the business as well as to assess, select, and integrate the technology into the organisation's infrastructure (Fritscher & Pigneur, ). Resources — Resources in organisations include employees, skills, time, finances, technologies, rules and policies.…”
Section: Findings and Discussionmentioning
confidence: 99%
“…Other authors emphasize the interrelationship over time. Later, Fritscher and Pigneur [64] focused on other criteria of dynamics. They propose that the dynamics can be interpreted in three ways: (1) Considering the interactions between aspects; (2) Giving different representations of one model depending on the focus or the stakeholder; and, (3) Transforming the model into another version of itself.…”
Section: How Do Other Authors Elaborate the Degree Of Dynamics In Busmentioning
confidence: 99%