A Volatile Public: The 2009 Whole Foods Boycott on Facebook

Kang, Jiyeon

doi:10.1080/08838151.2012.732142

Cited by 23 publications

(15 citation statements)

References 25 publications

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“…Nonetheless, the effectiveness of using emerging technologies in developing a social movement is not a given (Bennett et al, 2008). Scholars point out that while social media may spur moments of collective action, the success of using social media in sustaining and determining protest outcome is contingent on how strongly the protest resonates with potential participants (Harlow, 2012;Pu and Scanlan, 2012;Kang, 2012;Ward and Ostrom, 2006). Social movements require a common purpose and involve sustained collective actions to challenge those in power (Stein, 2009).…”

Section: Social Media and Collective Actionmentioning

confidence: 96%

“…Moreover, social movements today comprise members with looser ties and diverse interests who are likely to bring their own narratives into the mobilization process (Bennett et al, 2008;Bennett and Segerberg, 2011). With social media's heterogeneous and heterarchic nature, messages become meaningful only when other users pay attention to, respond and circulate it (Kang, 2012). Social movement organizations might lose control over their messages as this multitude of voices on social media could fragment or alter that movement's tone and agenda, weakening its power to influence (Bennett and Segerberg, 2011;Gillan, 2009;Olorunnisola and Martin, 2013).…”

Section: Social Media and Collective Actionmentioning

confidence: 98%

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Protesting the Singapore government: The role of collective action frames in social media mobilization

Goh

Pang

2016

Telematics and Informatics

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Section: Social Media and Collective Actionmentioning

confidence: 96%

Section: Social Media and Collective Actionmentioning

confidence: 98%

Protesting the Singapore government: The role of collective action frames in social media mobilization

Goh

Pang

2016

Telematics and Informatics

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“…Such quantitative studies have focused on aggregating behaviors rather than on collective action, although the role of Twitter in organizing protests has been observed (Castells, 2012). Kang (2012), in a study of the use of Facebook in the 2009 boycott of the US retailer Wholefoods, noted that this format of social media linked protest to consumerism, offering a low-cost way of joining a protest: This ethical frame nonetheless offers the public an approachable way of intervening in the reform debate and taking action without mastering the technical language of policies or becoming radical beyond the level of mainstream comfort (Kang, 2012:572).…”

Section: Literature Review—digital Activism and Urban Foodmentioning

confidence: 99%

“…Such quantitative studies have largely focused on aggregating behaviours rather than on collective action, although the role of Twitter in co-ordinating protests has been observed (Castells, 2012). Kang (2012), in a study of the use of This ethical frame nonetheless offers the public an approachable way of intervening in the reform debate and taking action without mastering the technical language of policies or becoming radical beyond the level of mainstream comfort. (Kang, 2012:572) This literature leaves a gap between organisational observations of social mediamediated protests in a particular locality, and social media co-ordinated protest activities per se.…”

Section: Urban Food and Digital Citizenshipmentioning

confidence: 99%

The ‘Hungry Gap’: Twitter, local press reporting and urban agriculture activism

Reed

Keech

2017

Renew. Agric. Food Syst.

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This paper is concerned with how urban food activists related to the media during 2015, when Bristol was the European Green Capital (EGC), how they represented themselves and how others represented their agenda. Our intention is to inform the debates on urban agriculture (UA) and, more specifically, to contribute to discussions about ‘scaling up’ UA. To achieve this, we adopt a form of analysis that rests on Castells’ insights about contemporary protest movements, the media and the role of communication technologies in constituting social power. By using Bristol, a city with a well-developed and studied urban agriculture movement, we suggest new areas for consideration that focus on the importance of communication in the development of the movement. Our study relied only on publicly available data; newspaper reports about the EGC and a sample of the social media used by the urban food networks in the city. We found that the mass media was mainly concerned with reporting topics other than food and that urban food was not a salient issue in their coverage. The Twitter network we analyzed was a loose constellation of different communities, which shared materials that were mostly concerned with creating a shared, normative picture of urban food. By considering the structure of these forms of media, we can observe the assembly of the forms of communication and their content. The paper concludes that the self-representation of urban food networks at that time reveals a narrow focus of interest. This emphasis may have contributed to the lack of connection within the city between potential allies. Our conclusion supports similar research findings in neighboring communities, which have observed the limited connections of urban food networks to the circuits of power and influence.

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“…Research should trace how or if campaigns of this type translate to changes on campuses. Some research shows how social media campaigns can translate to real-world action (Cheong & Lee, 2010;Kang, 2012;Samuels, 2011). Continued research also should examine the efficacy of hashtag campaigns and whether they contribute to lasting social change.…”

Section: Future Research and Conclusionmentioning

confidence: 99%

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2019

JPIC

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In an era of uncertainty, fake news, and declining trust of government institutions and media, a renewed confidence in experts, including CEOs willing to speak out on important social issues, is emerging. According to the 2019 Edelman Trust Barometer trust in news and government is still low. Globally only 64% of respondents had trust in traditional media. Perhaps even more worrisome is that 73% of respondents feared false information or fake news being used as a weapon. Similarly, only 49% of the mass population believe they and their families will be better off in the next five years. What is interesting is these same respondents embrace the idea that organizations, particularly businesses, can be agents of change. The majority of respondents (75%) trust the organizations for which they work, and 73% of respondents believe a corporation can earn profits while also work to make the economic and social conditions of the community in which it operates better. In addition, about 76% of respondents want CEOs to take the lead when policy change is needed. As this shift is occurring, organizations' leaders are increasingly held responsible for more than just products, services, and profits; now "they stand up for our [communication professionals'] values on behalf of all stakeholders-including employees, customers, partners, community and the planet" (duBrowa, 2018, para. 7). What I find most encouraging in the report is the embrace of change. News engagement rose by 22 points meaning people are taking the time and effort to be informed about issues. In addition, respondents state their employers have a greater purpose than making profits, and through shared action the respondents themselves see how they are driving societal change. Of course, along with this shift also come varying emotionsanger, relief, anguish, disappointment, fear, and perhaps even hope. These emotions will also have to be given attention to be understood and harnessed to drive positive change. Organizational leaders prepared to embrace

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A Volatile Public: The 2009 Whole Foods Boycott on Facebook

Cited by 23 publications

References 25 publications

Protesting the Singapore government: The role of collective action frames in social media mobilization

Protesting the Singapore government: The role of collective action frames in social media mobilization

The ‘Hungry Gap’: Twitter, local press reporting and urban agriculture activism

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