Russia's military aggression against Ukraine has globally transformed the media landscape. Facing global challenges, the world's media began to continuously publicize the unacceptable violations and catastrophic Russian armed aggression consequences. On February 24, 2022, Russia attacked Ukraine, and these events prompted both Ukrainian and global journalists to refocus on wartime conditions. This work is a compilation of theoretical and methodological approaches that may be useful for the study of the discourse transformations within media discourse. The work is time-limited, but it is during the period in question that the “language issue” roared throughout the pages. The idea of combining the concept of discourse, sociolinguistics, and lexico-semantics to understand the discursive and linguistic event was proposed. These methodologies were grouped around ideas that recognize the relevance of English-language mass media. To study a linguistic event such as the Ukrainian war, the empirical part aimed to illustrate how proceedings such as guilt, linguistic conflict, can be investigated by methods of discourse analysis and other linguistic phenomena. Such a constructivist approach develops the working hypothesis that nomination (as a discursive record) varies according to the work and sociopolitical stakes of the speaker.