A Web Experiment Showing Negative Effects of Slider Scales Compared to Visual Analogue Scales and Radio Button Scales

Funke, Frederik

doi:10.1177/0894439315575477

Cited by 54 publications

(55 citation statements)

References 23 publications

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“…Radio buttons were used to create discrete rating scales from −3 to 3. Respondents immediately saw the response options that were available and could choose between them when the radio buttons were used for the survey [46].…”

Section: Response Scales and Semantic Adjectivesmentioning

confidence: 99%

Comparison of Response Scales as Measures of Indoor Environmental Perception in Combined Thermal and Acoustic Conditions

2019

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Response scales are widely used to assess the personal experience of sensation and perception in built environments, and have a great impact on the quality of the responses. The purpose of this study was to investigate the effects of response scales on human sensation and perception in moderate indoor environments. Four different response scales were compared under three room temperatures (19.0 °C, 24.5 °C, and 30.0 °C) and five acoustic stimuli (ambient noise, 42 and 61 dBA × water sounds and traffic noise): a bipolar seven-point scale according to ISO 10551:1995, a unipolar 11-point scale according to ISO/TS 15666:2003, these two scales combined for each sensory comfort assessment, and a bipolar visual analogue scale. The degree of relative differentiation based on indoor physical factors made no significant difference across the four response scales. Therefore, the effects of physical factors on human response could be assessed by using any of the four scales tested in this study, with a statistical significance at P < 0.05 in moderate environments. The choice of response scale would depend not only on the type of physical stimulus but also on the question of sensation or perception. The reliability of each response scale was different according to the subjective attributes. The bipolar visual analogue scale was subjectively preferred by the respondents.

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Section: Response Scales and Semantic Adjectivesmentioning

confidence: 99%

Comparison of Response Scales as Measures of Indoor Environmental Perception in Combined Thermal and Acoustic Conditions

2019

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“…The tacit assumption underlying this practice is that consumers' innate valuations are invariant to cosmetic changes in response formats. Although prior research has examined the effect of slider formats on response rates and response times (Funke 2016;Funke, Reips, and Thomas 2011;Roster, Lucianetti, and Albaum 2015), no one has empirically tested this assumption. In the present research, we examine whether there is a systematic difference in valuations elicited by text boxes and slider scales.…”

Section: Discussionmentioning

confidence: 99%

Slider Scale or Text Box: How Response Format Shapes Responses

Thomas

Kyung

2018

Journal of Consumer Research

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Consumer payments elicited on slider scales can be systematically different from those elicited through text boxes because of the end point assimilation effect. When people use text boxes to make payments, they evaluate monetary values relative to the starting point of the response range. In contrast, when people use slider scales, they evaluate monetary values relative to the starting point as well as the end point of the response range. Consequently, payments elicited on slider scales tend to be assimilated toward the end point of the response range. This slider scale end point assimilation effect varies for ascending and descending payment formats. For ascending payment formats (e.g., eBay bids), slider scales elicit higher payments than text boxes. But for descending payment formats (e.g., Priceline bids), slider scales elicit lower payments than text boxes. This research not only documents how slider scales alter consumer payments, but also explains how the mental number line affects financial decisions.Keywords: behavioral pricing, consumer payments, contingent valuations, numerical cognition, response format, mental number line, end point assimilation, slider scales A re payment responses elicited through slider scales different from those elicited through open-ended text boxes? This question is relevant for organizations that use participative pricing strategies and researchers interested in measuring contingent valuations. The proliferation of online transactions has increased the popularity of participative pricing models where customers choose what they want to pay. Online bidding has become quite commonplace. eBay allows customers to bid on listed items. WineBid allows customers to bid on wines of their choosing. Even charity websites, such as Doctors Without Borders, allow donors to enter a donation amount of their choice. With the increasing popularity of transactions on handheld devices such as mobile phones and tablets, organizations are increasingly using slider scales rather than text boxes to allow people to enter values with the swipe of a finger rather than laboriously typing values with their thumbs. For example, Priceline-the online retailer of travel services that allows its customers to bid on hotel rooms-uses text boxes on its web page and slider scales on its mobile application. Do payment responses elicited through text boxes versus slider scales differ from each other in systematic ways? And if so, how? And why?The answers to these questions also have implications for academic research. Researchers often measure Manoj Thomas (manojthomas@cornell.edu) is an associate professor of marketing and the Breazzano Family Term Professorship of Management at the Samuel Curtis Johnson

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“…At the time of this writing, this includes: the NASA task load index (TLX) [2], the visual analogue scale (VAS), and the continuous rating scale for perceived quality [3, p. 19]. This is especially important as replacing graphical scales with non-similar visualizations can have undesired and potentially unknown effects on the questionees' responses [4]. New graphical scales can be added as scalable vector graphics (SVG).…”

Section: A Features To Simplify Conducting Experimentsmentioning

confidence: 99%

TheFragebogen: A Web Browser-based Questionnaire Framework for Scientific Research

Guse

Orefice

Reimers

et al. 2019

2019 Eleventh International Conference on Quality of Multimedia Experience (QoMEX)

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Quality of Experience (QoE) typically involves conducting experiments in which stimuli are presented to participants and their judgments as well as behavioral data are collected. Nowadays, many experiments require software for the presentation of stimuli and the data collection from participants. While different software solutions exist, these are not tailored to conduct experiments on QoE. Moreover, replicating experiments or repeating the same experiment in different settings (e. g., laboratory vs. crowdsourcing) can further increase the software complexity.TheFragebogen is an open-source, versatile, extendable software framework for the implementation of questionnairesespecially for research on QoE. Implemented questionnaires can be presented with a state-of-the-art web browser to support a broad range of devices while the use of a web server being optional. Out-of-the-box, TheFragebogen provides graphical exact scales as well as free-hand input, the ability to collect behavioral data, and playback multimedia content.

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A Web Experiment Showing Negative Effects of Slider Scales Compared to Visual Analogue Scales and Radio Button Scales

Cited by 54 publications

References 23 publications

Comparison of Response Scales as Measures of Indoor Environmental Perception in Combined Thermal and Acoustic Conditions

Comparison of Response Scales as Measures of Indoor Environmental Perception in Combined Thermal and Acoustic Conditions

Slider Scale or Text Box: How Response Format Shapes Responses

TheFragebogen: A Web Browser-based Questionnaire Framework for Scientific Research

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