“…In terms of the influence of persuasive messaging, research has shown that advertising prompts children's immediate desires and informs their long‐term brand preferences (Connell, Brucks, and Nielsen ; Nairn, Ormrod, and Bottomley ). In addition, advertising shapes and influences children's broader consumption values, including their attitudes toward materialism, which in turn has impacts on their psychological well‐being (Buijzen and Valkenburg ; Dávila and Casabayó ; Dávila, Casabayó, and Singh ; Opree ). Materialism in children has been linked to lower self‐esteem, poorer relationships with parents (Nairn, Ormrod, and Bottomley ), unhappiness (Belk ), lower subjective well‐being, and depression (Kasser ), and is associated with less engagement in other kinds of social behavior such as reading books, doing homework, and performing household chores (Bottomley et al ).…”