A Zoological Park Is Not Just Another Museum

Milan, Lynn M.; Wourms, Mark K.

doi:10.1111/j.2151-6952.1992.tb00743.x

Cited by 7 publications

(4 citation statements)

References 9 publications

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“…These findings complement those provided by Turley (2001), who investigated the importance of children and a child/family-friendly orientation to zoo visitors. In her research, the presence of children in a social group increased the likelihood of visiting a zoo, especially if that zoo was seen as being child/ family oriented (Milan & Wourms, 1992;Rosenfeld & Terkel, 1982). The means-end linkages identified in the present research shows different ways in which a zoo might achieve the goal of being perceived as child/family oriented.…”

Section: Discussionmentioning

confidence: 74%

“…For instance, in one study, visitors were asked about their expectations concerning selected attraction attributes, such as particular types of exhibits, activities/programs, or attraction features (Deeter-Schmelz, Solomon, & Pettegrew, 1995;Ogden et al, 1993;Rosenfeld & Terkel, 1982). In other studies, noted earlier and summarized in Table 1, zoo visitors have been asked about the importance of specific visitor benefits, including opportunities for education, recreation, social interaction, novelty/exploration, relaxation, and photography (Andereck & Caldwell, 1994;Holzer et al, 1998;Milan & Wourms, 1992;Morgan & Hodgkinson, 1999). And in a final set of studies, zoo visitors were asked about the role of general value orientations in the zoo visitation experience, such as a zoo's role in conservation, research, and entertainment (Reade & Waran, 1996;Turley, 2001).…”

Section: Ladderingmentioning

confidence: 98%

“…More recently, researchers have explored the conservation impacts of a zoo visit (Dierking & Saunders, 2004), the influences on zoo visitor satisfaction (Pekarik, Doering, & Karns, 1999), and why people visit zoos in general. Table 1 summarizes studies that have explored some of the motives/benefits believed to influence zoo visitation behavior, including opportunities for education, recreation, social interaction, novelty/exploration, and relaxation (Andereck & Caldwell, 1994;Holzer, Scott, & Bixler, 1998;Milan & Wourms, 1992;Morgan & Hodgkinson, 1999).…”

mentioning

confidence: 98%

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Put Me in the Zoo! A Laddering Study of Zoo Visitor Motives

Klenosky¹,

Saunders²

2007

Tourism Review International

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Understanding why people visit zoos and other nature-oriented attractions is critically important for developing exhibits and programming, as well as promoting the attraction to potential visitor markets. Means-end theory and its associated methodology known as laddering provide a useful framework for characterizing the relationships between the attributes of a choice option (such as a visitor attraction), the consequences (i.e., the benefits or costs/risks) associated with those attributes, and the personal values those consequences help reinforce. The present research uses this means-end perspective to explore the factors influencing people's decisions to visit a zoological park. A total of 138 visitors to Brookfield Zoo (a large conservation-oriented zoological park located near Chicago, Illinois) were intercepted onsite and asked by trained interviewers why they chose to visit the zoo that day. The interviewing technique known as laddering was then used to link the attributes of the zoo that influenced the decision to visit, to the consequences and personal values important to the visitor. Analyses of the resulting data provides an effective complement to traditional approaches for studying zoo visitation motives, and suggests actionable recommendations for managerial practice and future research efforts.

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Section: Discussionmentioning

confidence: 74%

Section: Ladderingmentioning

confidence: 98%

mentioning

confidence: 98%

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Put Me in the Zoo! A Laddering Study of Zoo Visitor Motives

Klenosky¹,

Saunders²

2007

Tourism Review International

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“…We identified seven categories of benefits that people may seek during their visits to zoos. Andereck et al (1991) and Milan and Wourms (1992) reported four. Additional studies are needed to better understand the motivational basis of zoo visits.…”

Section: Beverly Serrellmentioning

confidence: 93%

The Long‐Lasting Effects of Early Zoo Visits

Holzer

Scott

1997

Curator The Museum Journal

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The influence of an interactive educational approach on visitors' learning in a Swiss zoo

Lindemann‐Matthies

Kamer

2006

Sci. Ed.

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ABSTRACT:A new but costly approach to providing visitors of zoos with information on conservation is the presentation of small exhibits by zoo professionals or volunteers. At these "touch tables" visitors can find out about the biology, ecology, and conservation of animals kept in the zoo. We studied the effect of a touch table on visitors' learning in a Swiss zoo (Tierpark Goldau) using an experimental approach. For half of each day, visitors could choose to gain information from labels next to the enclosures and posters. In addition, for the other half of the day visitors could also choose to make use of a touch table on the bearded vulture (Gypaetus barbatus). More than 600 visitors participated in the study. Results revealed that the modern approach was successful. Visitors using the touch table knew more about the biology, ecology, and conservation of bearded vultures, both immediately after their visit to the zoo and two months later. It is suggested that more use be made of touch tables in zoos, museums, visitor centers, and other settings for nature education.C 2005 Wiley Periodicals, Inc. Sci Ed 90: 296 -315, 2006

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A Zoological Park Is Not Just Another Museum

Cited by 7 publications

References 9 publications

Put Me in the Zoo! A Laddering Study of Zoo Visitor Motives

Put Me in the Zoo! A Laddering Study of Zoo Visitor Motives

The Long‐Lasting Effects of Early Zoo Visits

The influence of an interactive educational approach on visitors' learning in a Swiss zoo

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