Ability, motivation, opportunity and sociodemographic determinants of Internet usage in Malaysia

Abstract

Further to the binary notion of accessibility and lack of accessibility to digital technology, this study examines Internet usage as the outcome of choice made by an individual to use the Internet. In identifying the determinants of choice, this study integrates the social cognitive theory notion of the human agency with the ability-motivation-opportunity (AMO) framework. The results of path modeling analysis of the data collected from 270 respondents in Malaysia showed that digital skill was the most significant predictor of Internet usage. Opportunity and extrinsic motivation were also significant predictors, whereas intrinsic motivation had no significant effect on Internet usage. Besides, the findings revealed that the traditional sociodemographic determinants of the digital divide are still prevalent in Malaysia.

Examining the role of customers' intrinsic motivation on continued usage of mobile banking: a relational approach

“…This finding concurs with many studies in the domain of continued usage of technology (e.g. Ojo et al, 2019;Rezvani et al, 2017). As such, complex technologies, such as m-banking (Gupta and Arora, 2017), impede user satisfaction (Sui and Geng, 2021).…”

“…Intrinsic motivation has been shown to have positive effects on the frequency of technology usage (Ojo et al, 2019). Studies also point out that intrinsically motivated customers derive greater satisfaction out of the technology and therefore show higher intentions of continued usage of any technology (Rezvani et al, 2017).…”

Moderating Effects of Opportunity on the Cognitive and Motivational Factors of Internet Engagement

“…Previous studies have validated the internal consistency and predictive value of this scale (Correa, 2016;E. Hargittai & Hsieh, 2012;Matzat & Sadowski, 2012;Ojo et al, 2019). The mean, standard deviation and Cronbach Alpha are 3.711, 0.684, and 0.799, respectively.…”

“…The opportunity in the present study's context reflects the degree to which one possesses the time and enabling conditions to access the internet (Ono & Zavodny, 2008;Siemsen et al, 2008;Venkatesh et al, 2008). The research model (see Figure 1) also incorporates the effects of the traditional sociodemographic factors of usage inequality (Courtois & Verdegem, 2016;Ojo et al, 2019).…”

“…Thus, the respondents were asked about their level of awareness and capability to perform tasks related to using the internet. Some of the sample items include navigating a website, searching for information, attaching a file to an email and downloading a file (Ojo et al, 2019). Previous studies have validated the internal consistency and predictive value of this scale (Correa, 2016;E.…”