Absorptive Capacity, Strategic Flexibility, Bricolage, and Product Innovation: Empirical Evidence from Chinese SMEs

Abstract

There have been relatively few researches that determine the role of bricolage in mediating the empirical relationship between strategic flexibility and product innovation. However, most of the research has studied strategic flexibility to engage the absorptive capacity and facilitate product innovation. The Bricolage approach emphasizes utilizing existing resources in product innovation and explores the mechanisms behind bricolage. A resource-based approach to product innovation involves combining resources in the development process in a concrete manner. This is a groundbreaking study since it is the first to examine empirically how absorptive capacity affects product innovation through bricolage and the serial mediation of strategic flexibility. As a consequence of presenting our results, we concluded that absorptive capacity positively and significantly influences product innovation through the serial mediation of strategic flexibility and bricolage. For strategic flexibility to play a role in supporting product innovation, bricolage is one of the mechanisms that can be utilized. This study contributes to the literature on strategic flexibility by examining the effect of strategic flexibility on bricolage and product innovation from the standpoint that absorptive capacity enhances the strategic flexibility of high-tech SMEs in China. Furthermore, this research offers new insights into the relationship between absorptive capacity and product innovation. In addition, it also provides insight into the economic opportunities that may result from product innovation in transition economies such as China.