Why are we reading, if not in hope of beauty laid bare, life heightened and its deepest mystery probed?Annie DillardQualitative data speak to some of the most profound and transcending human experiences. As researchers we write, we teach, or we engage to give voice to the voiceless, and we often seek to foster influence and understanding where none has been. Yet, despite the most human of subject matter, our writing of qualitative research often fails. It can be conventional, formulaic, and, sometimes, even stilted. Where can the potential of our qualitative work find place in our qualitative writing? Respectful of disciplinary norms, perhaps we filter ourselves at source (Dolby, 2002). When our words are barely formed, the supposed objectivism of science, drilled into us from our first brushes with academic writing, exerts a stealthy influence. Invisible gatekeepers, our first university professors, a former advisor, and a cantankerous reviewer, leave us condemned with their scathing feedback, pejorative norms, and harsh judgments. We assimilate these barbs into our identities, and our writing suffers via safe, stilted, disengaged prose (Sword, 2012). Creative word choices, elegant turns of phrase, or heaven forbid, saying exactly what we really mean, are cast as risks that descend us into academic purgatory: labeled as biased, unprofessional, and not taken seriously (Mitchell, 2017). In a world in which academic writing matters to us so much, counts for so much in our work, but is often so unengaging (Sword, 2012), how can our qualitative research writing improve? Whatever your qualitative method, we present five strategies to foster more engaging writing.