Background Typical adolescent diets do not meet current dietary recommendations. There is a need to address these dietary patterns to reduce the risk of obesity and other diet-related diseases. Schools provide an opportune setting to do so, as students consume a substantial proportion of their daily dietary intake whilst at school. There is a developing evidence base on the use of choice architecture (food choice cues) to promote healthy eating in school contexts. It is necessary to understand the acceptability and feasibility of implementing such interventions. We aimed to explore these implementation factors from the perspectives of secondary school caterers.Methods We conducted a qualitative study using video interviews, recruiting catering staff from secondary schools across the West Midlands, UK and national/regional catering representatives. A semi-structured topic guide and visual aid were used to guide interviews. We collected data on job role and employer. Interviews were recorded and transcribed. Framework analysis was conducted in NVivo v12.Results 12 participants took part. Seven themes were identified and grouped into three categories: Acceptability (Suitability; Salient cues; Student engagement), Barriers (Catering decision drivers; Limits of influence), and Enablers (Perceived role; Opportunities). Caterers considered healthy food cues to be suited to adolescents as they require minimal reflective motivation. Salient cues included enhancing the visual appeal, positioning, and portability of healthy items, improving the dining environment and focusing pricing strategies on increased quantity. Student engagement was considered important. Some catering decision drivers conflicted with healthy eating strategies, and many felt that their role in healthy eating was limited due to the overwhelming influence external food environments, adolescent resistance, and for some, a perception that school food is already healthy enough. However, caterers appeared motivated to implement healthy food cues; and identified key opportunities for implementation.Conclusions Interventions using healthy food cues appeared acceptable to secondary school caterers, who are key potential implementers of these strategies. By exploring acceptability and feasibility of specific strategies, this research will help inform future approaches to school food interventions.