“…The 9-point hedonic scale has been widely used for many years to examine the overall liking of many different food products, such as coffee (Varela, Beltrán, & Fiszman, 2014), cookies (Mudgil, Baraka, & Khatkar, 2017;Rankin, Fada, & Bingham, 2000), dairy and non-dairy products (Bayarri, Carbonell, Barrios, & Costell, 2010;Drake & Gerard, 2003;Young, Drake, Lopetcharat, & McDaniel, 2004) and meat products (Pham et al, 2008;Shao, Avens, Schmidt, & Maga, 1999). However, a holistic rating of overall liking does not provide any indication of the contribution of sensory modalities or characteristics to overall liking.…”