Acceptance of an initial coin offering for investment in a developing economy

Jangjarat, Kris; Kraiwanit, Tanpat; Thanawiwat, Theerawat; Chutipat, Veraphong

doi:10.22495/cbsrv4i2art3

CBSR

2023

DOI: 10.22495/cbsrv4i2art3

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Acceptance of an initial coin offering for investment in a developing economy

Kris Jangjarat

Tanpat Kraiwanit

Theerawat Thanawiwat

et al.

Abstract: Initial coin offerings (ICOs), or token offerings, play a critical role in the digital economy as they are blockchain-based smart contracts used to raise funds by issuing cryptocurrency tokens (Momtaz, 2020). This research aims to study the factors affecting the acceptance of ICOs for investment and to study whether cognition in ICO investment affects decision-making in investment in Thailand. In this quantitative study, the data were collected from online questionnaires completed by a sample group of 402 Thai… Show more

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Cited by 3 publications

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“…),Jangjarat et al (2023), and.Before distributing online questionnaires, researchers clarified research objectives and encouraged active respondent participation. Questionnaire items were meticulously crafted based on existing research, following the guidance of Limna,Kraiwanit, and Siripipattanakul (2023) andShaengchart, Kraiwanit, and Butcharoen (2023), with a pilot test involving 30 participants to assess effectiveness.The study focused on Thai internet users aged 18 and above, involved in product and service r-economy.com R-ECONOMY, 2024, 10(1),55-73 doi 10.15826/recon.2024.10.1.004 …”

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Multiplier transformation of E-commerce to S-commerce in emerging economy

Asanprakit,

Kraiwanit

2024

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Relevance. Electronic commerce (e-commerce) and social commerce (s-commerce) are transforming business and consumer behaviour in Southeast Asia, propelled by digital advancements and increased internet and smartphone usage. This trend is significantly influencing economic growth and market dynamics in these emerging economies. Research Objective. This study aims to perform a comparative analysis of e-commerce and s-commerce across Southeast Asian countries. Additionally, it seeks to explore the evolution from e-commerce to s-commerce in emerging economies, examining the opportunities and challenges embedded in this transition, and discussing the implications for businesses and consumers alike. Data and Methods. To achieve these objectives, we used a quantitative approach, surveying 872 Thai participants through an online questionnaire using a convenience sampling technique. Additionally, we analyzed the data comparing e-commerce and s-commerce across Southeast Asian countries using the documentary method and content analysis. Results. Consumer spending through e-commerce and s-commerce has a significant positive impact on economic growth in Thailand, surpassing the impact of government spending. Private consumption, a substantial component of Thailand's GDP, stimulates production, investment, and job creation, fostering overall economic advancement. In Southeast Asia, distinct e-commerce trends are evident: Thailand benefits from high internet and smartphone usage, Indonesia from robust social media engagement, and Vietnam from a focus on social commerce and mobile, cross-border e-commerce. These diverse trends underscore the necessity for businesses to tailor their strategies to each country's unique consumer behaviors and preferences. Conclusions. The study confirms the significant impact of electronic consumption through e-commerce and social media on GDP growth. This form of consumption not only drives demand but also creates jobs, enhances efficiency, and opens up opportunities for international trade, fostering sustained economic development. In light of these findings, governments are advised to bolster digital infrastructure and support businesses in their digital transition. Meanwhile, businesses are recommended to adapt to digital models, emphasize consumer engagement, expand globally through online platforms, and integrate sustainable practices. Collectively, these measures are designed to harness the full potential of electronic consumption for sustainable and robust economic growth.

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confidence: 97%

Multiplier transformation of E-commerce to S-commerce in emerging economy

Asanprakit,

Kraiwanit

2024

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The sharing economy in a developing economy: The perspective of the leisure business

Singharat,

Kraiwanit,

Sonsuphap

et al. 2023

CLGR

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Currently, sharing economy business models play a significant role in the economy (Quang, 2021). The emergence of such models has generated new business opportunities, such as Airbnb and Uber, which are well-known global leisure businesses (Lee et al., 2021; Tseng & Chan, 2021). Using binary regression analysis, this study investigated the factors influencing the leisure business-sharing economy in Thailand. Since there are few studies on the sharing economy in Thailand, this research could be beneficial to Thai sharing economy leisure enterprises. The findings revealed that the sharing economy (online music — Spotify) could be described using Twitter and Line. The sharing economy (online accommodation — Airbnb) could be described using Facebook, Twitter, and YouTube. The sharing economy (online taxi service — Grab) could be described by being a student and Line. Because more service providers will appear, businesses must adapt significantly, and everyone has an equal opportunity to enter the sharing economy through simple and easy social media. To strengthen community cooperation, create a sense of security and peace of mind, and reduce the gap in consumption of goods and services in the sharing economy, comprehensive and consistent relevant laws are required for the development of the next phase in resource sharing.

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Wealth storage in the digital economy: A perspective on emerging markets

Thetlek,

Kraiwanit

2024

JGR

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The swift digital transformation of economies is fostering increased interactions and information flows. Alongside traditional currency, contemporary economies provide diverse avenues for value storage, including financial and digital assets (Gerunov, 2022). This study examines asset holding and factors influencing wealth accumulation in Thailand’s digital age. Employing a quantitative approach, questionnaires collected data from 1,126 participants via convenience sampling between September 2022 and December 2022. Binary regression analysis revealed wealth storage patterns linked to score, gender, education, businessperson status, monthly income, savings, traditional and online media engagement, print media, and seminar attendance. To cultivate a secure, transparent, affordable, and inclusive environment, the government should support both financial and digital assets through accessible services. A robust financial market is pivotal for a nation’s growth, facilitating the flow of savings, investments, and capital accumulation, ultimately contributing to the production of goods and services. Additionally, digital assets offer avenues to amplify global financial system leadership. This study provides empirical insights into digital-era wealth accumulation, offering policy implications, highlighting digital assets’ financial landscape role, and advancing our grasp of digital transformation’s wealth management impact.

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Acceptance of an initial coin offering for investment in a developing economy

Cited by 3 publications

References 23 publications

Multiplier transformation of E-commerce to S-commerce in emerging economy

Multiplier transformation of E-commerce to S-commerce in emerging economy

The sharing economy in a developing economy: The perspective of the leisure business

Wealth storage in the digital economy: A perspective on emerging markets

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