Acceptance of innovations: The customer is the key!

Dunphy, Steve; Herbig, Paul

doi:10.1016/1047-8310(95)90014-4

Cited by 81 publications

(55 citation statements)

References 18 publications

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“…'Complexity' is considered as a restrictive factor in adoption, and describes how difficult it is to understand either the innovation, or its principles (Kai-ming Au and Enderwick, 1999;Rogers, 1995). Consumers develop expectations of products and services prior to adoption based on product attributes, particularly those surrounding 'relative advantage', 'compatibility', and 'complexity' (Dunphy and Herbig, 1995;Martinez et al, 1998).…”

Section: The Adoption and Diffusion Processmentioning

confidence: 99%

Consumer attitudes towards domestic solar power systems

2006

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The success of the UK policy to reduce carbon emissions is partly dependent on the ability to persuade householders to become more energy efficient, and to encourage installation of domestic solar systems. Solar power is an innovation in the UK but the current policy of stimulating the market with grants is not resulting in widespread adoption. This case study, using householders in central England, investigates householder attitudes towards characteristics of solar systems and identifies some of the barriers to adoption. The study utilises Diffusion of Innovations theory to identify attitudes towards system attributes, and isolates the characteristics that are preventing a pragmatic 'early majority' from adopting the technology. A group of 'early adopters', and a group of assumed 'early majority' adopters of solar power were surveyed and the results show that overall, although the 'early majority' demonstrate a positive perception of the environmental characteristics of solar power, its financial, economic and aesthetic characteristics are limiting adoption. Differences exist between the two groups showing support for the concept of a 'chasm' between adopter categories after Moore (Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers, second ed. Harper Perennial, New York). However, if consumers cannot identify the relative advantage of solar power over their current sources of power, which is supplied readily and cheaply through a mains system, it is unlikely that adoption will follow. Recommendations concerning the marketing and development of solar products are identified. r

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Section: The Adoption and Diffusion Processmentioning

confidence: 99%

Consumer attitudes towards domestic solar power systems

2006

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“…Wider cultural and societal influences will also influence behaviour (Dunphy and Herbig, 1995). A collective society will look more readily for solutions to global issues compared with an individualistic society.…”

Section: Social Learningmentioning

confidence: 99%

“…These three attributes have been shown to hold the most influence over the purchase choice (Rogers 2001;Dunphy and Herbig, 1995;Mohr, 2001;Martinez et al, 1998). Rejection of the innovation can occur at any time in the process and attributes cannot compensate for each other.…”

Section: Product Attributes and Categorisationmentioning

confidence: 99%

Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use

Faiers¹,

Cook²,

Neame³

2007

Energy Policy

196

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“…In a comparison of the organizational cultures of 40 independent nations, Lonner et al (1980) argued that many of the differences in management styles and organizational practices of companies throughout the world could be related to differences in the collective mental programming of people in different national cultures. Dunphy and Herbig (1995) concluded that existing cultural conditions always determine whether, when, how, and in what form, a new innovation will be adopted. Ein-Dor et al (2004) conducted a four-country study that included Finland, Israel, New Zealand, and Singapore, and concluded that differences in culture, attitudes towards ICT, and socioeconomic status all impact the adoption of e-commerce.…”

Section: Introductionmentioning

confidence: 99%

Cultural factors influencing e-commerce usability in Saudi Arabia

Alqahtani¹,

Goodwin²,

Vries³

2018

Int. j. adv. appl. sci.

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E-commerce is internet based business activity, such as online retail activity. In Saudi Arabia, e-commerce has not kept pace with the global growth of online shopping. In order to find the reasons for low participation in ecommerce, this study explored the influence of several cultural factors in Saudi Arabia related to age, gender, and computer proficiency. Hypotheses were developed for the demographic and cultural factors influencing the adoption of e-commerce in Saudi Arabia based on the literature review. To test the hypotheses, data were collected by means of an online questionnaire. Data analysis was conducted using descriptive statistics, K-means clustering, and hypothesis testing through Chi-square tests. Three categories of online shoppers were identified during the analysis. The study found that factors related to age, gender, and computer proficiency influenced the adoption and use of online shopping in the kingdom. Three kinds of online retail participants were found: high frequency users, moderate frequency users, and low frequency users. High frequency users were usually young people, with a relatively higher percentage of women showing superior skill in shopping online. Moderate users were mostly male and middle aged, and their ICT knowledge was moderate. Low frequency male and female users were most likely to be between the ages of 18 and 24. This study will potentially assist professionals interested in services supported by ICT, the wider business community, and the government in undertaking comprehensive, effective, and sustainable solutions for the betterment of ecommerce in Saudi Arabia.

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Acceptance of innovations: The customer is the key!

Cited by 81 publications

References 18 publications

Consumer attitudes towards domestic solar power systems

Consumer attitudes towards domestic solar power systems

Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use

Cultural factors influencing e-commerce usability in Saudi Arabia

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