Acceptance of remanufactured products in the circular economy: an empirical study in India

Abstract

Purpose Acceptance of remanufactured products by the consumers is highly essential for the success of closed loop supply chain and for achieving the goal of circular economy. However, the literature shows that consumers are reluctant to purchase remanufactured products. Therefore, the study of attitude and purchase intention (PI) of the consumers toward remanufactured products becomes inevitable for popularizing these products. The paper aims to discuss this issue. Design/methodology/approach This research proposes a conceptual model to examine the critical factors influencing the PI of Indian consumers toward remanufactured products. Further, this model is empirically tested, using structural equation modeling technique, based on the data obtained from 1,534 respondents. Findings The findings of this research suggest that PI of consumers is influenced by attitude, personal benefits, remanufactured product knowledge, risk perception, subjective norm and market strategy. However, perceived behavior control and green awareness have a non-significant impact on the PI of Indian consumers. Research limitations/implications The proposed conceptual model is tested only against the data received from the students of Indian universities who possess electronic gadgets. Practical implications The circular economy can be realized through remanufacturing if the attitude of consumers is shaped positively toward remanufactured products through the dissemination of comprehensive product information. Originality/value This research is the first attempt to assess the PI of Indian consumers by developing and testing the conceptual model. Further, this research provides guidelines to remanufacturing firms for attracting the consumers toward the purchase of remanufactured products.

Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters

“…Finally, with regard to the mooring factors, majority of the past studies concur that attitude towards remanufactured products is a key factor that influences switching or purchase intention (Gaur et al , 2015; Wang and Hazen, 2016; Wu et al , 2018a; Singhal et al , 2019). Nevertheless, the debate regarding green purchase intention or environmental consciousness is ongoing and discussed in the next section.…”

Collaboration as an enabler for circular economy: a case study of a developing country

“…Scholars recognize the gap hence, there have been a steady increase in studies focusing on specific countries, e.g. China (Goyal et al, 2018), Pakistan (Agyemang et al, 2018) and India (Singhal et al, 2019). However, many aspects of CE from a developing country context remain under-researched hence our paper aims to fill this gap.…”

A Reutilização De Resíduos Sólidos Na Economia Circular: Estudo De Caso No Mercado De Calçadista

“…A remanufatura é uma excelente opção na busca da redução dos impactos negativos ambientais causados pelas empresas, além disso ela oferece benefícios potenciais nos contextos econômicos e sociais. Os processos de remanufatura possibilitam a economia de até 70% no consumo de matéria-prima, reduz 60% o consumo de energia e em 50% os custos de produção; a remanufatura está surgindo como uma das técnicas mais importantes na implantação dos conceitos da Economia Circular (SINGHAL et. al., 2019).…”