Accessibility: An Alternative Method of Ranking Marketing Journals?

Abstract

Instead of using citations or marketing academics™ perceptual ranking of journals, this article examines the ranking of marketing journals using Australian university library holdings, in either hard copy or full-text electronic format. This measure was used as a proxy for broad-based accessibility of marketing journals. The study found that the accessibility rankings differed significantly from the most recent U.S. perceptual rankings, and it is suggested that in some situations, the accessibility ranking may be a more appropriate measure than other approaches. An examination of journal characteristics and their relationship to holdings in Australian university libraries was also undertaken. It was found that the year in which the journal started publication and its perceived importance within the United States (i.e., perceptual ranking) had a statistical impact on the proportion of Australian university libraries holding the journal.

Rating tourism and hospitality journals

“…This technique has been used recently by Ryan (2005) in an indicative study of tourism journals and has also been advocated by Brown (2003) in the field of finance and accounting. Polonsky, Jones, and Kearsley (1999) advocate a similar approach using university library holdings. The advantages are that it is demand-driven and permits analysis at a micro or individual paper level.…”

What Are We Measuring When We Evaluate Journals?

“…Baumgartner and Pieters (2003) have suggested that single-item perceptual rankings have the benefit of capturing complex individual information, but others have suggested that rankings based on single-item measures may be limited in scope (Hult, Neese, and Bashaw 1997;Polonsky, Jones, and Kearsley 1999;Shugan 2003). Some of the single-item criteria that have been used include number of citations to a journal or author (Cheng, Chan, and Chan.…”

The Quest for Maslow’s Self-Actualisation Need in Leadership: A Review of Happiness in the Nigerian Economy

“…The criteria of material used purely relied on accessibility to documents that relates to the subject matter (Polonsky, Jones and Kearsley 1999). We tried to identify scholarly quotes and literate proves in journals, conference papers and text books on how socio economic activities in Nigeria affects happiness in one way or the other.…”