Accessibility of affective versus cognitive components of attitudes

Verplanken, Bas; Hofstee, Godelieve; Janssen, Heidi J. W.

doi:10.1002/(sici)1099-0992(199801/02)28:1<23::aid-ejsp843>3.3.co;2-q

Cited by 58 publications

(77 citation statements)

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“…Combining betweenand within-participants analyses across a number of different behaviours, demonstrated that most of the behaviours were driven by affect, although admittedly this tendency was not so clear-cut in the within-person analyses. As noted and elaborated upon by , this finding is consistent with the evolutionary ideas presented by Johnston (1999) and Damasio's (1994) somatic marker hypothesis, and the finding that affect is more readily accessible in memory than cognition (Verplanken, Hofstee, & Janssen, 1998).…”

supporting

confidence: 88%

"Fuelling" Cognitive Judgments: Worry as a Mediator Between Risk Perceptions and Intentions to Quit Smoking

Kovač¹,

Rise²

2012

PsycEXTRA Dataset

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The aim of the present study was to assess the importance of cognitive and affective risk perceptions along with measures of self-prediction of future smoking status and confidence in one's ability to quit on intentions to quit smoking. Additionally, the purpose was to explore the mediating effect of worry on the relation between risk perception and quitting smoking intentions. The data consist of 415 participants defined as daily and "sometimes" smokers who were interviewed by telephone. The results showed significant direct effects of risk perception, worry, confidence, and self-prediction of future smoking status on intentions to quit smoking. Furthermore, the results showed a significant mediating effect of worry on the relation between risk perception and quitting intentions. The results are discussed in relation to the general role of cognitive and affective processes in influencing behavioural decisions. The implications and limitations of the present analysis are also discussed.

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supporting

confidence: 88%

"Fuelling" Cognitive Judgments: Worry as a Mediator Between Risk Perceptions and Intentions to Quit Smoking

Kovač¹,

Rise²

2012

PsycEXTRA Dataset

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“…However, it is possible that an affective focus might only increase the concordance for attitude objects that are particularly affective in nature, or for which affective and cognitive responses tend to be in conflict. For example, Giner-Sorolla (2004) found that the accessibility advantage of affect over cognition (Verplanken et al, 1998) held true only for attitude objects that were affectively based.…”

Section: Discussionmentioning

confidence: 99%

Affective Focus Increases the Concordance Between Implicit and Explicit Attitudes

Smith

Nosek

2011

Social Psychology

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Two attitude dichotomies – implicit versus explicit and affect versus cognition – are presumed to be related. Following a manipulation of attitudinal focus (affective or cognitive), participants completed two implicit measures (Implicit Association Test and the Sorting Paired Features task) and three explicit attitude measures toward cats/dogs (Study 1) and gay/straight people (Study 2). Based on confirmatory factor analysis, both studies showed that explicit attitudes were more related to implicit attitudes in an affective focus than in a cognitive focus. We suggest that, although explicit evaluations can be meaningfully parsed into affective and cognitive components, implicit evaluations are more related to affective than cognitive components of attitudes.

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“…Subjects were 83 undergraduate students (61% women; average age ϭ 20.4, age range ϭ 18 to 37 years). The sample size was selected to provide adequate power to detect the hypothesized reaction time effect based on the Verplanken et al (1998) studies. Data from an additional 11 subjects were deleted due to problems while reaction times were being recorded (subject coughing or sneezing frequently, noisy interruptions).…”

Section: Methodsmentioning

confidence: 99%

“…If, on the other hand, the manipulation adds more cognitive information (but information that nonetheless did not help decision makers remember the gist of the information as tested in Study 3), then one might expect thoughts to be accessed more quickly than feelings in the presence of this manipulation. Study 4 provided a test of these opposing hypotheses using a methodology developed originally by Verplanken, Hofstee, and Janssen (1998). They demonstrated that subjects responded to affective evaluations faster than cognitive evaluations in two attitude domains (brand names and countries), suggesting that affect-based evaluations were more accessible in memory than cognitive-based evaluations.…”

Section: Studymentioning

confidence: 99%

Bringing meaning to numbers: The impact of evaluative categories on decisions.

Peters¹,

Dieckmann²,

Västfjäll³

et al. 2009

Journal of Experimental Psychology: Applied

153

186

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Decision makers are often quite poor at using numeric information in decisions. The results of 4 experiments demonstrate that a manipulation of evaluative meaning (i.e., the extent to which an attribute can be mapped onto a good/bad scale; this manipulation is accomplished through the addition of visual boundary lines and evaluative labels to a graphical format) has a robust influence in health judgments and choices and across diverse adult populations. The manipulation resulted in greater use of numeric quality-of-care information in judgments and less reliance on an irrelevant affective state among the less numerate. Recall results for provided quality-of-care numbers suggested that the manipulation did not influence depth of number processing with the exception of cost information that was not remembered as well. Results of a reaction-time paradigm revealed that feelings were more accessible than thoughts in the presence of the manipulation, suggesting that the effect may be due, at least in part, to an affective mechanism. Numeric information is often provided in decisions, but may not be usable by consumers without assistance from information providers. Implications for consumer decision making and the functions of affect are discussed.

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Accessibility of affective versus cognitive components of attitudes

Cited by 58 publications

References 0 publications

"Fuelling" Cognitive Judgments: Worry as a Mediator Between Risk Perceptions and Intentions to Quit Smoking

"Fuelling" Cognitive Judgments: Worry as a Mediator Between Risk Perceptions and Intentions to Quit Smoking

Affective Focus Increases the Concordance Between Implicit and Explicit Attitudes

Bringing meaning to numbers: The impact of evaluative categories on decisions.

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