Accessorizing development: Fundraising bracelets for International Development as a New Development Responsibility

Abstract

Individuals in the Global North wishing to support people in the Global South can purchase a fundraising bracelet in order to ‘change lives’. This article examines the use of fundraising bracelets for International Development (FBID) as a form of ‘New Development Responsibility’. We illustrate through a database and critical discourse analysis that FBID campaigns are a distinctly feminized version of ID aid where women are engaged as consumers, campaign founders and artisans. Our analysis of these different roles suggest that FBID represent a specifically feminized version of the ‘White Saviour Complex’ requiring further exploration, particularly around the ‘accessorization’ of ID.

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“…Notably, bracelet making is viewed as a social activity, with popularity recently increased by events such as the Eras Tour concerts by musician Taylor Swift (Wiederhold, 2024). In addition, recent research has shown that bracelets used to support causes increase donations from consumers, enhancing the success of fundraising efforts (Hill- Tout & Hawkins, 2023).…”

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“…In this project, youth from both regions work together to raise funds and gather resources, as well as conduct educational activities in countries Volume 1 Nomor 1 Tahun 2023 like Africa or Asia. They engage in fundraising through charity events, online campaigns, and the sale of creative products (Hill-Tout & Hawkins, 2023). Additionally, they send trained volunteers to teach in schools or participate in mentoring programs for underprivileged children (Idorenyin Imoh & Charity, 2023).…”