2022
DOI: 10.21009/jpmm.006.1.03
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Accompaniment in Managing Tofu Waste into Nuggets as an Efforts to Increase Income

Abstract: Tofu SMEs located in Pomahan Village, Pulung District, Ponorogo are extraordinary assets that need to be developed. In the production process, it produces tofu dregs. This tofu dregs waste has not been used properly. In fact, if used properly, this tofu dregs can increase income as well as open up new fields for those who want to be entrepreneurs. In this service, the researcher offers an innovation from tofu dregs waste into nuggets. The Nugget innovations offered are not only made from tofu dregs, but also w… Show more

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“…In the era of global competition, companies are required to have the ability to set strategies in the field of marketing management so that they can survive and compete with changes in the business environment that occur. Several factors are a challenge from the marketing side, the first is that the marketing strategy is still not effective, many business people still use simple word of mouth in marketing their products because they have not yet applied social media as a marketing tool (Elwisam & Lestari, 2019), both the low level of entrepreneurial competence among livestock business actors (Dewi et al, 2022), as well as market orientation skills which are also not optimally mastered by every livestock business actor (Novitasari & Faristiana, 2022).…”
Section: Introductionmentioning
confidence: 99%
“…In the era of global competition, companies are required to have the ability to set strategies in the field of marketing management so that they can survive and compete with changes in the business environment that occur. Several factors are a challenge from the marketing side, the first is that the marketing strategy is still not effective, many business people still use simple word of mouth in marketing their products because they have not yet applied social media as a marketing tool (Elwisam & Lestari, 2019), both the low level of entrepreneurial competence among livestock business actors (Dewi et al, 2022), as well as market orientation skills which are also not optimally mastered by every livestock business actor (Novitasari & Faristiana, 2022).…”
Section: Introductionmentioning
confidence: 99%
“…Previously, in Bringinan Village, there was already a tofu factory but it was not optimal in the use of waste. Meanwhile, in Pomahan Village, Ponorogo, Novitasari and Faristiana (2022) proposed that tofu dregs waste, in the form of nuggets, may increase locals' income. The previous research fuel the researchers' motivation to delve deep into the management of tofu dregs.…”
Section: Introductionmentioning
confidence: 99%