Accountability gap: Evaluation practices show improvement

Measuring the Economic Value of Public Relations

“…Grunig, J. E. Grunig, and Ehling (1992) argued that communication objectives should be connected to broader organization goals. Other researchers and practitioners also have agreed with the importance of that task (Bissland, 1990;Hon, 1997a;Newlin, 1991;Webster, 1990). This inaugural study also corresponds with the assumption that public relations goals should be connected to organization goals to measure the contribution of public relations to the organization, following the goal attainment perspective for organization effectiveness.…”

Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective

“…Other studies have sought insight by reviewing entries for industry awards (Blissland, 1990;Gregory, 2001;Pieczka, 2000;Walker, 1994).…”

“…Walker (1994) set a precedent for using this sample in reporting evaluation trends in Australian public relations and similar data sets have been used internationally (Blissland, 1990;Pieczka, 2000). Distribution of the survey was limited to the members of two industry organisations and thus, is not generalizable to the entire population of Australian practitioners.…”

Public Relations Adding to Businesses' Bottom Line

“…Grunig et al (1992) argued that communication objectives should be connected to broader organization goals. Other researchers and practitioners have also agreed with the importance of that task (Bissland, 1990;Webster, 1990;Newlin, 1991;Hon, 1997b). The premise of this article is that public relations goals should be connected to organization goals to measure the contribution of public relations to the organization, following the goal attainment perspective for organizational effectiveness.…”