“…Recently, advances in determining the proximate sociocultural factors underlying cosmetic surgery attitudes and decisions have emphasized the role of cultural views of femininity and power imbalance between the genders (e.g., Davis, 1995;Dull & West, 1991), as well as the roles of personality (Swami, Chamorro-Premuzic, Bridges, & Furnham, 2009) and individual differences in poor body image and appearance-related psychopathologies (e.g., Sarwer, Wadden, Pertschuk, & Whitaker, 1998;Swami, 2009Swami, , 2010Thorpe, Ahmed, & Steer, 2004). Research has shown that those who are more invested in their physical appearance , who internalize media messages about appearance (Markey & Markey, 2009;Swami, 2009), who are more conforming , who are more sensitive to rejection (Park et al, 2009), and who are more materialistic (Henderson-King & Brooks, 2009) are all more likely to express positive attitudes toward cosmetic surgery.…”