Acculturative Iconic Product Attractiveness and Marketing Performance

Ferdinand, Augusty Tae; Fitriani, Lili Karmela

doi:10.20460/jgsm.2015915570

Cited by 12 publications

(16 citation statements)

References 36 publications

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“…Indicator marketing innovativeness openness of new ideas, repairing product appearance, develop business opportunity, develop product renewal [14]. Indicator iconic value co-creation is co-design iconic, co-motive iconic, co-symbol iconic, coexperiment iconic [12]. Indicator market responsiveness ability in fast adjust market product model, ability in fast responding on changes on demand, ability in fast adapt on changes product motive, ability in fast responding customer need [12], [14].…”

Section: Discussionmentioning

confidence: 99%

“…Indicator iconic value co-creation is co-design iconic, co-motive iconic, co-symbol iconic, coexperiment iconic [12]. Indicator market responsiveness ability in fast adjust market product model, ability in fast responding on changes on demand, ability in fast adapt on changes product motive, ability in fast responding customer need [12], [14]. Indicator marketing performance is sales volume growth, sales revenue growth, total customer growth, new area level sales [4].…”

Section: Discussionmentioning

confidence: 99%

“…The components of the value offering that we offer are valid conceptualization and measures specifying where a firm is headed in its efforts to strategically develop that iconic value co-creation is co-design iconic, co-motive iconic, co-symbol iconic, coexperience iconic [12].…”

Section: Discussionmentioning

confidence: 99%

“…In a country with a multiethnic background, a multi-culture background such as in Indonesia, icon could be developed with a multi-ethnic features coming out from the interaction of those multi-ethnic and multicultural society members. By interacting with those multiethnic and multi-culture society, a company has a chance to select and chose certain elements of foreign culture and domestic culture [12].…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Introducing Iconic Value Co-Creation to Indonesian Small Businesses

Indriastuti¹

2018

Proceedings of the Mulawarman International Conference on Economics and Business (MICEB 2017)

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Abstract-This research examines whether marketing innovativeness (MI) and market responsiveness capability (MRC) to enhance marketing performance (MP) and tries solve the problems of research gap between marketing innovativeness and marketing performance. The SME's handy craft industries in East Borneo, Indonesia used as a sample. The Total data that can be further analysed as much as 207 respondents. Data analysing using Structural Equation Modelling. The result showed that (1) small companies in these market segments based region-centric is likely have better marketing performance when they have the iconic value co-creation (2) the marketing innovativeness and market responsiveness have significant effect on iconic co-creation (3) iconic value co-creation is definitely a mediator in the correlation of marketing innovativeness and market responsiveness

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Introducing Iconic Value Co-Creation to Indonesian Small Businesses

Indriastuti¹

2018

Proceedings of the Mulawarman International Conference on Economics and Business (MICEB 2017)

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“…Nursya'bani et al, (2013, p.112) states that the sources of competitive advantage in marketing among others include product differentiation, service differentiation. The third variable (market strategy, marketing mix strategy and entrepreneurial competencies) affect the competitive advantage (Fitriany, 2013) and has implications for marketing performance (Ferdinand, 2015).…”

Section: Introductionmentioning

confidence: 99%

THE MARKETING STRATEGIES & IMPROVED OPTIMIZATION OF COMPETENCE OF ENTREPRENEURSHIP: SURVEY OF SMALL AND MEDIUM BUSINESS IN INDONESIA CERAMIC ICONIC PRODUCTS

Oktini

2019

JSISCH

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This study was conducted to determine the effect of market strategy, marketing mix strategy and entrepreneurial competencies to competitive advantage of marketing and its implications on the performance of ceramic iconic product marketing in West Java. The total sample of 220 respondents, the owners of small and medium-scale ceramic enterprises in West Java. The sampling method used power analysis techniques. Data collected through observation, interviews and surveys using questionnaires instrument closed and open. The analytical method used is Structural Equation Model. The results found that the influence of the entire independent variables significantly influence the intervening variable, and the effect of intervening variables significantly influence the independent variable. The amount of direct influence on competitive advantage strategy marketing market by 3.8%, the magnitude of the direct influence of marketing mix strategy on competitive advantage of marketing at 11.5%, the magnitude of the direct influence of entrepreneurial competencies to competitive advantage of marketing by 15.6%. The magnitude of the direct effect of the competitive advantage of marketing to marketing performance by 9.1%. Sequentially important variable is the competence of entrepreneurship, marketing mix strategy, market strategy, marketing competitive advantage. Marketing competitive advantage is influenced by market strategy, marketing mix strategy and entrepreneurial competence by 65%, while the remaining 35% are influenced by other factors (ceteris paribus). To 5 hypothesis proposed in this study were all found

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Study on the development the market position company of fully electric vehicles

Susilo

2021

E3S Web Conf.

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Owing on decreased the marketing performances on automotive industries- energy generation, and storage industry in many firms. The research inquired of research gap within pursues the market- positions that it was conduct within resources of the corporate. Therefore, the research method conducted the one step approach within the confirmed strategy that conduct within an equation’s structural hybrid-model. The results- data was significantly contributed to the goal setting theory that it could drive to improve and enhanced within an innovation evidence in the digital-marketing and encompassed the marketing strategies that could pursued the market positions within the firms in the automotive fully electric vehicles industry as firms policies that innovation effort in digital marketing more focused than task marketing strategies and top managers.

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Acculturative Iconic Product Attractiveness and Marketing Performance

Abstract: ABSTRACT

Cited by 12 publications

References 36 publications

Introducing Iconic Value Co-Creation to Indonesian Small Businesses

Introducing Iconic Value Co-Creation to Indonesian Small Businesses

THE MARKETING STRATEGIES & IMPROVED OPTIMIZATION OF COMPETENCE OF ENTREPRENEURSHIP: SURVEY OF SMALL AND MEDIUM BUSINESS IN INDONESIA CERAMIC ICONIC PRODUCTS

Study on the development the market position company of fully electric vehicles

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