Accumulating Japanese Popular Culture: Media Consumption Experiences of Malaysian Young Adults

Yamato, Eriko

doi:10.1080/01296612.2012.11689938

Cited by 6 publications

(1 citation statement)

References 3 publications

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“…Patten (2004) traces the term "anime" back to in early niche fan culture in the United States as a term by which people outside of Japan used to identify and admire Japanese animation where it soon overtook "Japanimation" as the preferred nomenclature due to the derogatory connotations that the phrase "Jap animation" provoked (Ruh, 2014;Yamato, 2012). notes that anime is consistently defined as a type of animation.…”

Section: Defining Animementioning

confidence: 99%

A Pokébalancing Act: The Management Of Japanese Cultural “odor” In Pokémon

Raes¹

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Techno-orientalism" refers to the shift from the Western "fetishization" of traditionally Japanese art forms to the commodities that are commonly thought to "represent" Japan in the twenty-first century. These commodities include anime, video games, pachinko gambling parlors, and other technological, globalized products (Paulk, 2011). Sato (2004) refers to technoorientalism it as the tendency to imagine Japan through both the "traditional" stereotype and the "technologically oriented" stereotype (p. 355). In any case, advances in technology have contributed to orientalism through the ideological shift of non-Japanese audiences becoming familiarized with the cultural properties that "represent" Japan or Japanese-ness. As an Asian product rooted in Japan but distributed throughout the world, Pokémon has been promoted as such to these global audiences. Whether the appeal of the series rests within the Japanese qualities of its origins or the sanitized version that was distributed to other countries remains in question. I suggest that, although anime such as Pokémon have been edited to remove certain Japanese qualities, an inherent "Japanese-ness" remains that appeals to Western audiences' sense of novelty-seeking through the presentation of exotic difference, thereby essentializing the Japanese culture to that of "anime." This implies that part of Pokémon's popularity is caused by the appeal of the exotic "Other" that is suggested by the anime's Japanese origin. Anime Japanese animation, as well as the comic industry (manga) have long held a long place at the forefront of Japanese media culture. Scholars have recognized these the ubiquity of these industries, stating that they are interrelated (Condry, 2013; Ito & Crutcher, 2014) and interdependent (Pusztai, 2015). Pusztai (2015) states that the creative production qualities of these industries allow them to borrow heavily from each other in that storylines, characters, and 16 aesthetic stylistics are often interchangeably "recycled" between productions (p. 141). The creative collaboration between the two industries indicates their relevancy and saliency within Japanese culture. Furthermore, since anime incorporates the cultural personae of manga, taking on and reflecting the stories and themes that resonate with Japanese people, animation should be regarded as cultural artifacts that represent the given culture in which they are produced (Hubka, 2002; Price, 2001; Wells, 2002). Much has been researched concerning the stories and themes surrounding the most popular anime production company in Japan, Studio Ghibli, as well as its creator, Miyazaki Hayao, which was credited with much of anime's international popularity (Boyd & Nishimura,

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Section: Defining Animementioning

confidence: 99%

A Pokébalancing Act: The Management Of Japanese Cultural “odor” In Pokémon

Raes¹

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Screening Japan Abroad: Situating the Emergence of Japanese Film Festivals in the Asia-Pacific

Goh

2024

Framing Film Festivals

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The influence of transportation, social norms, cultural identity, and affective disposition in transnational media enjoyment

Wang,

Ye,

Shuai

et al. 2024

Front. Psychol.

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BackgroundThe globalization of the media market is forcing decision-makers to understand the psychological processes behind local audiences’ enjoyment of foreign TV dramas. Transportation is a well-established psychological theory and framework utilized to elucidate and anticipate audience engagement and enjoyment in the cognitive process of experiencing a narrative text. Although there is a substantial body of literature on transportation and media enjoyment, there is a noticeable absence of studies on the relationship between audiences being “transported” into the narrative world of TV dramas and, particularly, the pleasure audiences derive from interacting with media content within a cross-cultural acceptance context.MethodThe research employs a quantitative design, with responses collected from 353 students enrolled at a Malaysian public university. It aims to validate the influence of social norms, cultural identity, and affective disposition on narrative immersion while watching foreign TV dramas, as well as the subsequent enjoyment of media among local audiences.ResultsThe results indicate that social norms, cultural identity, and affective disposition significantly influence transportation and enjoyment. Furthermore, the influence of cultural identity on social norms has a positive moderating effect on transportation.DiscussionStorytelling that complies with social norms while offering new perspectives can maximally engage audiences, potentially altering their narrative cognition and deepening their immersion in fictional narratives. Cultural identity can shape audience perceptions and reactions to cross-cultural media consumption, ultimately influencing the degree to which audiences are drawn into the narrative. Furthermore, the audience’s emotional connection to characters in the narrative or to situations in the drama significantly influences the overall cognitive and immersion levels.

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Accumulating Japanese Popular Culture: Media Consumption Experiences of Malaysian Young Adults

Cited by 6 publications

References 3 publications

A Pokébalancing Act: The Management Of Japanese Cultural “odor” In Pokémon

A Pokébalancing Act: The Management Of Japanese Cultural “odor” In Pokémon

Screening Japan Abroad: Situating the Emergence of Japanese Film Festivals in the Asia-Pacific

The influence of transportation, social norms, cultural identity, and affective disposition in transnational media enjoyment

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