Eye movement data analyses are commonly based on the probability of occurrence of saccades and fixations (and their characteristics) in given regions of interest (ROIs). In this article, we introduce an alternative method for computing statistical fixation maps of eye movements-iMap-based on an approach inspired by methods used in functional magnetic resonance imaging. Importantly, iMap does not require the a priori segmentation of the experimental images into ROIs. With iMap, fixation data are first smoothed by convolving Gaussian kernels to generate three-dimensional fixation maps. This procedure embodies eyetracker accuracy, but the Gaussian kernel can also be flexibly set to represent acuity or attentional constraints. In addition, the smoothed fixation data generated by iMap conform to the assumptions of the robust statistical random field theory (RFT) approach, which is applied thereafter to assess significant fixation spots and differences across the three-dimensional fixation maps. The RFT corrects for the multiple statistical comparisons generated by the numerous pixels constituting the digital images. To illustrate the processing steps of iMap, we provide sample analyses of real eye movement data from face, visual scene, and memory processing. The iMap MATLAB toolbox is editable and freely available for download online (www.unifr.ch/psycho/ibmlab/).Keywords Eye movements . Statistical fixation maps . Data-driven analyses . Random field theory . Matlab toolboxThe human visual system is equipped with the most sophisticated machinery to effectively adapt to the visual world. Where, when, and how human eyes are moved to gather information to adapt to the visual environment has been a question that has fascinated scientists for more than a century. Javal (1879) coined the term saccade to describe the rapid movement of the eyes produced during reading, an oculomotor phenomenon identified by Hering (1879) and Lamare (1892) during this period. However, a comprehensive sense of the very nature of those ballistic movements, a description of the use of fixations to gather the information relevant to solving the task at hand, and the scientific definition of saccades came with Dodge (1916) and the development of photographic techniques for recording corneal reflections. This novel recording approach paved the way for the scientific study of eye movements (see Wade, Tatler, & Heller, 2003). Buswell (1935) published the first systematic study on How People Look at Pictures: A Study of The Psychology of Perception in Art. Buswell observed that trained and untrained artists deployed similar fixation patterns to analyze paintings. All observers shared similar oculomotor behavior, deploying initial short fixations over the main features of the paintings, which were subsequently followed by a series of longer fixations. Interestingly, when fixations were collapsed across observers, they highlighted areas containing salient or diagnostic parts of the images. Critically, these observations revealed that eye moveme...