“…This result and the rejection of GM oil in Groups 1, 2 and 3 is consistent with studies conducted in North America that indicated a greater acceptance of nanotechnology than GM (Currall et al, 2006;Priest, 2006;Cobb and Macoubrie, 2004); this preference might be related to the perception of GM by many people as unnatural (Stampfli et al, 2010). Likewise, the rejection of GM oil confirms the results from previous studies conducted both in developed countries (O'Brien et al, 2012;Bellows et al, 2010;Terawaki, 2008) and in Chile (Schnettler et al, 2010(Schnettler et al, , 2008) that reported a greater consumer preference for foods without GM and a rejection of TF. Because the acceptance of foods produced with new technologies is directly associated with consumers' perception of the risks and benefits of the associated technology (Frewer et al, 2011;Rollin et al, 2011;Siegrist et al, 2008;Siegrist et al, 2007), these results suggest that the participants perceived GM products as riskier than those produced with nanotechnology; furthermore, this perception occurred despite the fact that a definition of nanotechnology, which included the potential benefits and risks associated with its use, was given before presenting the stimuli of the conjoint analysis.…”