Two-way communication is required to support control functions like packet acknowledgement and channel feedback. Most previous works on the transmission capacity of wireless ad hoc networks, however, focused on one-way communication; reverse communication from the destination to the source was ignored. In this paper, we first establish mathematical expression for two-way transmission capacity under the fixing transmission distance (i.e., the distance between the source and the destination is a constant), by introducing the concept of two-way outage and setting different rate requirements in both directions. Next, based on the concept of guard zone and cooperative communication, methods of increasing two-way transmission capacity are proposed. Simulation results show that the proposed methods can improve two-way transmission capacity significantly.