“…Caring about one's reputation is common in people's daily lives (Baumeister & Jones, 1978; Schlenker & Leary, 1982; Silver et al, 2021) and some of these concerns with reputation appear early in development. Indeed, children as young as 5 years old modify their behavior in ways that help them form better impressions with others (e.g., Aloise‐Young, 1993; for reviews, see Banerjee et al, 2020; Botto & Rochat, 2018; Good & Shaw, 2021; Zhao et al, 2017). For example, 5‐year‐olds are more generous when they know that others are watching or will be aware of their actions (Engelmann et al, 2013; Leimgruber et al, 2012; Rapp et al, 2019; Yazdi et al, 2020).…”