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BACKGROUNDIndustrial engineering (IE) draws in and graduates women at among the highest rates compared with most engineering majors in the U.S. Popular stereotypes suggest this is because IE is "easier" than other engineering majors.
PURPOSE (HYPOTHESIS)This research interrogates prevailing assumptions about industrial engineering to explore why undergraduate women are drawn to industrial engineering over other engineering majors.
DESIGN/METHODSOur mixed method approach used three sources of data. Quantitative analyses of a large, longitudinal dataset allowed us to draw empirical generalizations about academic performance, attraction to, and persistence within industrial engineering among men and women. We triangulated this with qualitative focus group data among women majoring in IE. Finally, we used content analysis of university IE Web sites to understand context and discourse.
RESULTSIn our dataset, industrial engineering is the only engineering major that gains women and men from the third semester through six-year graduation and among all race-gender combinations (except Black men). Women in focus groups reveal that they are drawn to IE for a myriad of social factors including: warmth, flexibility, a sense it is more feminine, and career opportunities, among others. Content analysis of Web sites reveals that IE emphasizes collegiality and leadership opportunities as intrinsic to the discipline.
CONCLUSIONSUsing a social capital framework, we showed that the context of IE, including prevailing norms and possibilities for networking, promotes ideologies of success that lead to greater attraction to and persistence within the major.
KEYWORDS industrial engineering, social capital, women
INTRODUCTIONIndustrial engineering (IE) is an enigma among engineering majors. In this study of multiple universities, it draws in more students at every semester than other engineering majors, and it also graduates more women than any other. Thus, it has been described as a "Pocket of Success" in engineering (Lord et al., 2008). In this paper, we apply a mixedmethods approach to examine the characteristics and experiences of women majoring in 289 101 (April 2012) 2 Journal of Engineering Education industrial engineering. Using constant comparative analysis, a qualitative technique whereby we compare students' responses to explore and develop common themes to examine our data (Corbin & Strauss 2008), we theorize that there is something different, perhaps even special, about industrial engineering that makes it more attractive to women than most other engineering disciplines. Combining three sources of data: (1) a large quantitative data set of over 70,000 students at 8 institutions, (2) focus groups with women industrial engineering majors at three of those institutions, and (3) content analysis of industrial engineering Web sites from those institutions, we show that industrial engineering has the most women graduates of any engineering field, communicates to potential students in a manner that emphasizes inclusivity, and...