1992
DOI: 10.1108/08876049210035683
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Achieving Service Quality Through Gap Analysis and a Basic Statistical Approach

Abstract: Postulates that the use of some key ideas from statistical control thinking can improve service quality. Explores the identification and analysis of gaps in perceptual differences between service customers and service providers as a way of adopting a statistical control philosophy in a service environment. Argues that such a method provides excellent information for creating a true customer‐centred approach to service delivery, being practical, simple in operation and useful for both immediate and long‐term st… Show more

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Cited by 46 publications
(32 citation statements)
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“…7, No. 18; organization which will ultimately help the company to achieve more loyal customers through positive word of mouth (Vong, 2007;Mostafa, 2005;Nadiri & Hussain, 2005;Zeithaml et.at., 1990;Lewis, 1999;Munusamy & Fong, 2008;Sharma and Patterson, 1999;Headley & Choi 1992;Sharma & Patterson,1999;Zeithamal et. al., 1990).…”
Section: Communication Issuementioning
confidence: 99%
“…7, No. 18; organization which will ultimately help the company to achieve more loyal customers through positive word of mouth (Vong, 2007;Mostafa, 2005;Nadiri & Hussain, 2005;Zeithaml et.at., 1990;Lewis, 1999;Munusamy & Fong, 2008;Sharma and Patterson, 1999;Headley & Choi 1992;Sharma & Patterson,1999;Zeithamal et. al., 1990).…”
Section: Communication Issuementioning
confidence: 99%
“…Quality can be defined as the measure by which a service complies with customers' expectations (Lewis and Booms 1983). The underpinning principle of gap analysis, as employed in this study, is the possibility to evaluate quality of a service through a usercentred approach (Headley and Choi 1992). Its methodology fulfils the main premise for RECAP development: it is concerned with users and focuses on the process of delivery of a service, a technology or policy.…”
Section: Methodsmentioning
confidence: 99%
“…The objective is to reach a mutual understanding of service composition, delivery, and outcome (Normann and Ramirez 1993;Candido and Morris, 2000). Using this same principle, a statistical examination of the results of the surveys (Headley and Choi, 1992) can be used to provide an understanding of the differences in the perceptions of the providers and users of public transportation, providing a roadmap for realignment and the synchronization of provider and user perceptions.…”
Section: Identify Current Safety and Security Measuresmentioning
confidence: 99%
“…The importance of quality in the provision of services has been the subject of numerous research efforts as service providers seek to understand: 1) how to determine customer needs and expectations, 2) what steps must be taken to meet those needs and expectations, and 3) how to ensure that customers recognize the service provider has responded appropriately with a service that meets their expressed needs and expectations (Parasuraman, Zeithaml and Berry, 1985;Brown and Swartz, 1989;Headley and Choi, 1992). Until this is accomplished, the provider will never achieve the level of customer satisfaction that leads to customer loyalty and provider competitive advantage.…”
Section: By Kathryn Dobie and Rhonda L Hensleymentioning
confidence: 99%