ACHIEVING SUSTAINABLE BUSINESS PERFORMANCE THROUGH GREEN TRANSFORMATIONAL LEADERSHIP, GREEN INNOVATION & CORPORATE SOCIAL RESPONSIBILITY

Abstract

There are numerous approaches to sustainability; one of them is the notion of green economy. Society is more aware of business operations' environmental impact since industrial operations contribute to environmental imbalance. Small and medium enterprises (SMEs) act as a catalyst for the development of economy. The current study examines impact of green transformational leadership (GTL), green innovation (GI), and corporate social responsibility (CSR) on sustainable business performance (SBP). Sample size of this study was 500, selected with help of the purposive sampling technique, and 319 responses were saved & used for analysis. Managers of diverse departments were respondents who were linked with small & medium enterprises (SMEs) operating in Punjab, Pakistan. Statistical tools (SPSS-20 & AMOS-21) were utilized for reliability, validity, and hypotheses testing. In light of findings, the study recommends focusing on GTL, GI, and CSR to enhance sustainable business performance & remain competitive in market. Results offer to SMEs managers & policymakers to manage green aspects and CSR practices. It can help managers of SMEs strengthen internal resources to enhance sustainable business performance.

The Influence of Sustainable Marketing Innovation, Corporate Social Responsibility, and Consumer Preferences on Purchasing Decisions in Jakarta

“…Sustainable marketing innovation and CSR have emerged as critical factors driving organisational success, impacting consumer behaviour, brand image, and competitive advantage [3], [4]. The integration of CSR into business operations not only enhances brand reputation and customer loyalty, but also reduces the risks associated with negative social and environmental impacts, ensuring long-term prosperity while contributing to a sustainable future for all stakeholders [5]. In addition, the role of CSR in sustainable development is multifaceted, which requires continuous efforts to promote responsible business practices.…”