Achieving sustainable competitive advantage through green entrepreneurial orientation and market orientation

Abstract

Purpose This paper aims to examine the role of the inter-organizational learning contributing in transforming the green entrepreneurial orientation and market orientation to the improvement of sustainable competitive advantages. Design/methodology/approach The structural equation model was established to explain the complex relationship between green entrepreneurial orientation, market orientation and sustainable competitive advantage. To test the hypothesis, this study used partial least square with data from a survey of 280 firms. Findings There is a strong tendency that the inter-organizational learning plays a pivotal role as an intervening variable that operates by receiving the input from green entrepreneurial orientation and market orientation, which plays as the exogenous construct. Hence, the greater inter-organizational learning leads the firms to achieve the greater sustainable competitive advantage. Originality/value This study extends the discussion on how organization should contribute to the well-being of the economic, social and environmental system by investigating the role of inter-organizational learning in achieving the sustainable competitive advantage.

The Impact of Strategic Human Resource Management Practices on Competitive Advantage Sustainability: The Mediation of Human Capital Development and Employee Commitment

“…Covin and Lumpkin, [25], supported by Pratono et al [26], however, argued that in a rapidly changing world market where competitive advantage is believed to not be sustainable, strategic human resource practices are found to be a significant source through which we can have a clear understanding on why some firms fail in achieving and sustaining a competitive advantage, while others achieve it [25,26]. Kuncoro and Suriani [24] added that for a firm to be the market leader, which would be a result of having competitive advantage, such a firm must have what it takes to be ahead of the present or new entrants into the market.…”

pengaruh lingkungan kerja terhadap kinerja perusahaan

“…Studi baru-baru ini telah diperluas menjadi orientasi kewirausahaan hijau, yang menyoroti kepemimpinan teknologi hijau, produk hijau, teknik administrasi hijau, dan teknologi operasi hijau (Pratono, Darmasetiawan, & Jeong, 2019)…”

Inovasi dan Human Capital

“…Sumber daya manusia diyakini sebagai sumber utama pengetahuan dan keterampilan dalam proses inovasi, teori pertumbuhan endogen mengambil modal manusia sebagai salah satu input terpenting dalam inovasi dari tingkat makro (Koroglu & Eceral, 2015). Kualitas sumber daya manusia bisa ditunjukan dengan kemampuan R&D dalam memanfaatkan sumber daya dari rekan kerja (Pratono, Darmasetiawan, Yudiarso, & Gyo, 2019). Pengunaan sumber daya manusia terkait pelatihan tugas dan partisipasi karyawan dapat meningkatkan inovasi perusahaan dalam hal keberhasilan komersial pengembangan produk baru dan persentase pendapatan perusahaan dari produk yang baru dikembangkan (Li Ma, Zhai, Zhong, & Zhang, 2019).…”