Acquisition of Current-Events Knowledge From Political Satire Programming: An Experimental Approach

Young, Dannagal G.; Hoffman, Lindsay H.

doi:10.1080/15456870.2012.728121

Cited by 30 publications

(12 citation statements)

References 35 publications

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“…They not only consume it for fun but also to contextualize the news and learn about current affairs (Young, 2013). Accordingly, The Daily Show has been shown to increase the attentiveness to issues as the Afghanistan war or political candidates (Cao, 2010;Young & Hoffman, 2012). The Colbert Report successfully informed citizens about the complicated issue of campaign financing (Hardy, Gottfried, Winneg, & Jamieson, 2014;LaMarre, 2013).…”

Section: Satire and Knowledge Of The Issuementioning

confidence: 99%

Agenda-Setting With Satire: How Political Satire Increased TTIP’s Saliency on the Public, Media, and Political Agenda

Boukes¹

2018

Political Communication

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Agenda-setting has mostly been investigated as the cognitive process set in motion by the salience of political issues in the traditional news media. The question, though, remained whether political entertainment shows-political satire, specifically-can also set the agenda. The current study investigates whether two episodes of Dutch satire show Zondag met Lubach (ZML) about the European Union-United States trade agreement Transatlantic Trade Investment and Partnership (TTIP) have triggered first-level agendasetting effects. For that purpose, three studies have been conducted to investigate the threestep agenda-setting process (i.e., learning, understanding, acting) from saliency in satire to saliency on the public agenda, but also on the media and political agenda. Study 1: A twowave panel survey shows that consumption of the satire show positively affected knowledge acquisition about TTIP, which is the first step in the cognitive process underlying agendasetting. Study 2: A randomized experiment demonstrated that exposure to ZML increased the perceived understanding of TTIP, which subsequently had a positive impact on the saliency of TTIP on the public agenda. Study 3: Longitudinal time-series data provide evidence that the saliency of TTIP on the public agenda-short term-and on the political agenda-long term-were positively affected by the ZML satire episodes. The study, altogether, demonstrates satire's ability to set the agenda of both the individual and aggregate level and emphasizes the persistent relevance of agenda-setting theory in today's high-choice media environment.

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Section: Satire and Knowledge Of The Issuementioning

confidence: 99%

Agenda-Setting With Satire: How Political Satire Increased TTIP’s Saliency on the Public, Media, and Political Agenda

Boukes¹

2018

Political Communication

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“…For example, researchers differentiate between late-night comedies and parody/satire (Hoffman & Young, 2012;Hoffman & Young, 2011;Jacobs & Wild, 2013). The Daily Show and The Colbert Report are typical examples of political entertainment in the form of parody and satire, while The Late Show or The Tonight Show represents late-night comedy.…”

Section: The Westmentioning

confidence: 99%

Representation of corruption in Vietnam’s contemporary mass media: Insights from online news satirical cartoons

Ho¹

2020

Preprint

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The art of satirical cartooning in Vietnam, a one-party state where the media environment is not fully open, is currently subject to multiple liberating forces: a globalized emerging economy, the rise of social networks, and a rich tradition of satire. This thesis examines the effects of this new dynamics on the evolution of the satirical art form by analyzing changes in the representation of corruption in cartoons of a well-known and pioneering state-owned online news outlet in Vietnam. Using a mixed method approach, the study finds a heavy use of auxiliary markers (in 100% cartoons of the random sample) and an enduring taboo of not depicting real-life public figures too realistically or unflatteringly (99% of the sample is generic depiction of people). These findings indicate the influence of a strict media environment as well as of a Confucian culture where “face” is almost a sacred value. The growing trend of depicting corruption as a systematic problem, which is present in 45% of the sample, hints at a change in the sensibility of the audiences and a movement toward a more tolerant mediascape. Yet, this may also be a worrying sign of increasing cynicism and apathy among the audiences. Nonetheless, the practice of political cartoons in Vietnam has provided an important public venue for collective political reflections and social solidarity on a daily basis.

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“…Why do people watch political satire shows? According to the empirical findings of the scholars abroad, the reasons why audience favor political satire shows such as The Daily Show and The Colbert Report are related to political knowledge (Cao, 2008;Kim & Vishak, 2008;Young & Hoffman, 2012), attentiveness to politics, information searching (Feldman, Leiserowitz & Maibach, 2011;Cao, 2010;Feldman & Young, 2008), participation in politics (Young, 2011), and the ability to discuss with others (Cao & Brewer, 2008;Hoffman & Young, 2011).…”

Section: Use Motivation Of Political Satire Showmentioning

confidence: 99%

The Use Motivation of Political Satire Show and the Impacts of Viewing Frequency on Voters’ Political Efficacy and Political Cynicism—Taking <i>Mr. Brown Show</i> as an Example

Hong¹,

Chang²

2019

AJC

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Political satire show, distinguished from other forms of political protests, specialize in gaining entertainment from politics. Its popularity leads to the academic researches of audience's viewing motivation. In Singapore, even though the government has strictly controlled the traditional media, a well known political satire show Mr. Brown Show has found its way to survive. As a Singaporean-made pod cast program, Mr. Brown Show satirizes Singapore's policy and current affairs via the Internet so that people can always download the program content. According to the research findings in the western culture, watching political satire shows could be information-motivated or entertainment-motivated. Based on the fact that no study had ever detected the motivation of people's viewing political satire shows in Singapore, this study tried to explore the motivation of viewing Mr. Brown Show and also to figure out the casual relationship between viewing frequency and citizen's political efficacy and political cynicism. The Nielsen Company (Singapore) Pte Ltd. was commissioned to conduct a formal online survey by using the Nielsen's online panel which consists of Singaporean adults spanning a wide range of demographic segments. Respondent quotas were set on key demographic variables (gender and age) to ensure that the sample represents Singapore Internet users. Finally, 503 samples were collected. The results show that the motivations of the viewing include search for identity/surveillance/discontent, entertainment value/social rituals and peer influence. In addition, viewing frequency can successfully predict people's political efficacy and political cynicism. Yet, people tend to have higher political cynicism than political efficacy after viewing the show. Moreover, internet use can also predict political

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Acquisition of Current-Events Knowledge From Political Satire Programming: An Experimental Approach

Cited by 30 publications

References 35 publications

Agenda-Setting With Satire: How Political Satire Increased TTIP’s Saliency on the Public, Media, and Political Agenda

Agenda-Setting With Satire: How Political Satire Increased TTIP’s Saliency on the Public, Media, and Political Agenda

Representation of corruption in Vietnam’s contemporary mass media: Insights from online news satirical cartoons

The Use Motivation of Political Satire Show and the Impacts of Viewing Frequency on Voters’ Political Efficacy and Political Cynicism—Taking <i>Mr. Brown Show</i> as an Example

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Acquisition of Current-Events Knowledge From Political Satire Programming: An Experimental Approach

Cited by 30 publications

References 35 publications

Agenda-Setting With Satire: How Political Satire Increased TTIP’s Saliency on the Public, Media, and Political Agenda

Agenda-Setting With Satire: How Political Satire Increased TTIP’s Saliency on the Public, Media, and Political Agenda

Representation of corruption in Vietnam’s contemporary mass media: Insights from online news satirical cartoons

The Use Motivation of Political Satire Show and the Impacts of Viewing Frequency on Voters’ Political Efficacy and Political Cynicism—Taking &lt;i&gt;Mr. Brown Show&lt;/i&gt; as an Example

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The Use Motivation of Political Satire Show and the Impacts of Viewing Frequency on Voters’ Political Efficacy and Political Cynicism—Taking <i>Mr. Brown Show</i> as an Example