Acquisition of industrial enterprises and its relations with regional identity: The case of the beer industry in Central Europe

Materna, Kryštof; Hasman, Jiří; Hána, David

doi:10.1080/00291951.2019.1684987

Cited by 11 publications

(30 citation statements)

References 34 publications

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“…The presented results are in compliance with former studies [9,27,[30][31][32][37][38][39][40][41], which identified and described similar factors influencing the expansion of craft beer in different countries, however, there are differences because of the diverse history of the countries, levels of income, regional differences, a tradition of drinking beer and its substitutes. Thanks to the gained data we have identified some of the reasons that influence the expansion of craft beer in the Czech Republic as stated above.…”

Section: Discussionsupporting

confidence: 91%

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Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

Březinová

2021

Sustainability

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The goal of this article is to evaluate the evolution of the brewing industry in the Czech Republic with an emphasis on the phenomenon of craft-brewery development. It deals with the influence of globalization on the structure of the Czech beer market and the rise of craft-breweries between 2000 and 2019. The main outputs come from research where a representative sample of 48 craft breweries was questioned from the Czech Republic. The result is the identification of the main factors influencing the increase of craft-breweries (legislation changes enabling entrepreneurship, increase of purchasing power of consumers, increase in demand for different beer styles, craft beers and specials, change of consumer behavior) but also the challenges that prevent their further expansion (lack of qualified brewers, complicated administration). The main motive for founding a craft brewery is an effort to improve beer culture in the Czech Republic and the ever-increasing demand for diversified beer (as opposed to the demand for the so-called euro-beers) and a good business opportunity stemming from this, which has been attracting more and more investors into this field.

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Section: Discussionsupporting

confidence: 91%

“…According to the current craft brewers, founding a craft brewery is still considered to be a very good investment opportunity. These conclusions are also confirmed by Swinnen [36] and Materna [37].…”

Section: Opinions Of the Owners Or Operators Of Minibreweries In The Czech Republic And Comparison Of Resultssupporting

confidence: 84%

Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

Březinová

2021

Sustainability

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“…Besides, it may occur in the slogans and other commercial activities: e.g. in information on the official websites (Materna et al, 2019). In this way, breweries try to build customer loyalty through their attachment to place, but it is a difficult task as indicated in the Totta Research report, where it was found that craft beer drinkers like to experiment and to look for other flavours among craft beers.…”

Section: Neolocalismmentioning

confidence: 99%

“…There are certain differences in the success of global beer corporations in this region, however, because of different traditions in consumer behaviour. In fact, acquisitions were especially successful in Poland, where, after the shutdown of small and regional breweries, original brands could still be promoted as regional beers (Materna et al, 2019).…”

Section: Modern History Of the Polish Beer Market (1918-2018)mentioning

confidence: 99%

How and why did craft breweries ‘revolutionise’ the beer market? The case of Poland

Wojtyra

2020

Moravian Geographical Reports

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Since 2011, when the Pinta Brewery brewed the first AIPA-style beer in Poland, dynamic growth of the craft beer market has been observed. While there were 70 breweries in 2010, in 2019 there were already about 420, most of them small. The number of new beers on the market also increased rapidly each year in the analysed period, from around 80 in 2013 to about 2,500 in 2019. Similar changes were noted in other countries, including the USA, where it was accepted to call this phenomenon ‘the craft beer revolution’. The aim of this paper is to indicate the reasons for the emergence and development of this process, using Poland as a case study. Based on statistical data and content analyses, as well as studying the modern history of the beer market, the distribution of craft beer pubs and the names of craft breweries, this work provides evidence that the proliferation of microbreweries in Poland can be confirmed by concepts such as a resource-partitioning model, neolocalism, path dependence, and the diffusion of innovations.

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“…These changes imply that the impacts of globalisation and the evolution of acquisitions in the brewing industry depend significantly on the context of the country where they occur, whether in terms of the country's past development or the attitudes of consumers and their interest and knowledge 169 2021, 29(3): [168][169][170][171][172][173][174][175][176][177][178][179][180][181][182][183] Moravian geographical reports 169 1 The term "region" or "regional" refers to the sub-regions of individual countries of beer. This is documented by Materna et al (2019), who compared the impacts of the acquisitions and closures of breweries by Heineken. Consumers from the Czech Republic, a traditional brewing country, perceived very negatively the closure of the Kutná Hora brewery and the subsequent transfer of the production elsewhere, leading to a slump of interest in the brand.…”

Section: Introductionmentioning

confidence: 99%

Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe

Hasman

Hána

Materna

2021

Moravian Geographical Reports

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Global industry has been undergoing changes in the concentration of brand ownership and production, with acquisitions and closures being a major factor in this evolution. The impacts of such activities are commonly studied from an economic perspective and from the perspective of internal firm-level and deal-level factors, while the influence of external geographical factors is largely neglected. Our research focuses mainly on the importance of geographical cultural factors affecting beer brands whose production location was moved after the closure of the original breweries. The research includes a complete sample of 30 brands from recently closed breweries across Europe. Brands are divided into seven categories according to how their marketing strategy has (or has not) changed in terms of exploiting regional and national identity. The overall success of these brands is then measured in terms of the development of their share in the home countries’ markets. Differences in brands’ strategies and successes are explained through a wide range of country-level factors and the individual characteristics of the breweries. It is shown that the level of beer tradition or identity in the countries, as well as the country’s beer life-cycle position, plays a crucial role in the evolution of the studied brands.

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Acquisition of industrial enterprises and its relations with regional identity: The case of the beer industry in Central Europe

Cited by 11 publications

References 34 publications

Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

How and why did craft breweries ‘revolutionise’ the beer market? The case of Poland

Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe

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