“…Given that these employees carry the '[tools of their trade] between [their] ears' (Stewart, 1997: 68), retaining this knowledge becomes a matter of retaining these employees, since their leaving means a loss to the organisation of its intellectual capital or intangible assets (Arkin, 2001;Buckingham, 2000;DeConinck & Bachmann, 1994;Kaye & Jordan-Evans, 2000;Michand, 2001;Sveiby, 1997). Talent management should be seen as a strategic business priority (Towers Perrin, no date, cited in HR Focus, 2003, 80(1):3) and for this reason, the organisation is prepared to invest in the careers of these employees in order to increase their organisational commitment and avoid the phenomenon of market-driven turnover (Corporate Leadership Council (CLC), 1998a;Harvard Business Review, 2000;Feller, 1995), for example by focusing on policies that will ensure that they are 'employers of choice' (Cappelli, 2000b). One of today's most important workforce challenges, therefore, is the retention of this group of talented, value creating employees (CLC, 1998a;Prewitt, 1999;Rankin, 2000;Deloitte & Touche, 2001), so much so that it is being referred to as a 'war for talent' (Kaye & Jordan-Evans, 2002: 32;Paton, 2002: 26).…”