Actitudes proambientales en segmentos de consumidores mexicanos y colombianos

Rueda, Isabel Cristina Flores; Macías, Armando Sánchez; López-Celis, D. M.; Otero, Mónica Eugenia Peñalosa

doi:10.52080/rvgluz.27.99.13

Cited by 3 publications

(1 citation statement)

References 39 publications

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“…With regard to age, it has been found that there are differences among age groups in terms of various factors relating to green consumption, with younger individuals being the most inclined to purchase these products [23,41]. Regarding differences between men and women in the consumption of green products, it has been found that women are more inclined to choose or to be influenced by green products and brands [42].…”

Section: H9b the Perception Of Greenwashing Negatively Influences The...mentioning

confidence: 99%

Green Buying Behaviour: An Integrated Model

Duque Oliva,

Sánchez-Torres,

Arroyo-Cañada

et al. 2024

Sustainability

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The pursuit of a sustainable world has today compelled both companies and individuals to scrutinize the environmental impact of goods and services. As a result, the field of green marketing, encompassing topics like sustainability, ecologism, and social impact, has gained significance. This study aims to explore the attributes influencing consumers’ decisions to purchase green products. The research builds upon an extensive literature review conducted using databases such as Scopus and Web of Science. The resulting model integrates the variables linked to green buying behaviour. Empirical analysis utilizing partial least squares (PLS) methodology validates multiple hypotheses, including those concerning personality traits, altruistic attitude, environmental commitment, and the influence of social factors. This study also highlights the intricate relationship between environmental awareness, positive attitudes towards green products, and perceptions of greenwashing. In conclusion, this research contributes to a comprehensive understanding of the factors guiding consumers towards sustainable purchasing choices, shedding light on the intricate interplay of attitudes, influences, and perceptions in the realm of green consumption.

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Section: H9b the Perception Of Greenwashing Negatively Influences The...mentioning

confidence: 99%

Green Buying Behaviour: An Integrated Model

Duque Oliva,

Sánchez-Torres,

Arroyo-Cañada

et al. 2024

Sustainability

View full text Add to dashboard Cite

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Diseño y evaluación de un programa educativo para la promoción del consumo responsable en grupos estudiantiles universitarios

Zamora Burbano,

Moncada Rangel

2024

REMEA

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El trabajo presenta el diseño y evaluación de un programa de capacitación en consumo responsable dirigido a clubes estudiantiles de la Universidad Técnica del Norte, Ecuador. Se aplicó una encuesta autoadministrada a 22 líderes estudiantiles de 12 clubes académicos de diferentes facultades para diagnosticar sus nociones de sustentabilidad universitaria y consumo responsable. A partir de esas concepciones, se diseñó e implementó un programa de capacitación y se evaluó su efectividad educativa en términos de aprendizajes obtenidos y formulación de proyectos para implementar en sus clubes. Los resultados muestran que, después de la implementación, los estudiantes ampliaron su visión sobre la sustentabilidad y su multidimensionalidad, así como las implicaciones prácticas que conlleva una universidad sustentable y la importancia de ser consumidores conscientes.

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Environmental values, environmental culture and business sustainability

González-Ordóñez

2024

Episteme & Praxis

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Corporate environmental values and corporate environmental culture are intrinsically linked, and both are critical to the success of sustainability initiatives in an organization. The objective of this research is to analyze the relationship between corporate environmental values, corporate environmental culture and corporate sustainability and their influence on the conservation and protection of the environment. Methodologically, the research was developed applying a theoretical, documentary-type approach, using the inductive method. For its development, content analysis was used as a technique, which made it possible to find the relationships of the categories studied that allowed the theoretical construction to be carried out. The results show that values drive environmental culture and environmental culture reinforces values by promoting behaviors and decisions consistent with those values. Both categories work together to promote sustainability and environmental responsibility within an organization and when managed effectively and mutually reinforcing can have a significant positive impact on the environment and the long-term success of the company. It concludes by pointing out that to achieve business sustainability, it is important to promote values and develop environmental culture in companies.

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Actitudes proambientales en segmentos de consumidores mexicanos y colombianos

Cited by 3 publications

References 39 publications

Green Buying Behaviour: An Integrated Model

Green Buying Behaviour: An Integrated Model

Diseño y evaluación de un programa educativo para la promoción del consumo responsable en grupos estudiantiles universitarios

Environmental values, environmental culture and business sustainability

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