Activating Interpersonal Influence in the Prevention of Adolescent Tobacco Use: An Evaluation of Iowa's Program Against Smoking

Burke, Julie A.; Salazar, Abran J.; Daughety, Virginia S.; Becker, Samuel L.

doi:10.1207/s15327027hc0401_1

“…Both the pre-and post-surveys contained items about subjects' beliefs regarding smoking, which were drawn from surveys used in previous studies on smoking cessation [Burke et al 1992;Dijkstra et al 1999]. The items were grouped to determine means measuring participants' positive beliefs about smoking, their negative beliefs about smoking, their intention to quit if they were smokers, their resistance to smoking if they were non-smokers (i.e.…”

Section: Measuring Attitudes Towards Smokingmentioning

confidence: 99%

Game design strategies for collectivist persuasion

Khaled

¹

,

Barr

²

,

Biddle

³

et al. 2009

Proceedings of the 2009 ACM SIGGRAPH Symposium on Video Games

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A fundamental feature of serious games is persuasion, an attempt to influence behaviors, feelings, or thoughts. Much of the existing research on serious games and, more generally, on persuasive technology (PT), does not address the important links between persuasion and culture. It has tended to originate from Western, individualist cultures, and has focused on how to design for these audiences. In this paper, we describe the design of one of two versions of a serious game we developed about quitting smoking titled Smoke? which is targeted at collectivist players. We show how the design was informed by persuasive strategies we identified from the crosscultural psychology literature, intended for use in games for players of collectivist cultures: HARMONY, GROUP OPINION, MONITOR-ING, DISESTABLISHING, and TEAM PERFORMANCE. We then discuss the results of a quantitative investigation of the effects of both game versions on both individualist and collectivist players.

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“…Both the pre-and post-surveys contained 21 items about subjects' general beliefs regarding smoking, which were drawn from surveys used in previous studies on smoking cessation [30]. The items covered both shortterm consequences of smoking (e.g.…”

Section: Perception Of Smokingmentioning

confidence: 99%

“…"Tried it only once" to "A few years"). These items of classification were obtained from a previous study [30].…”

Section: Perception Of Smokingmentioning

confidence: 99%

Culturally-Relevant Persuasive Technology

Khaled¹

0

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<p>Persuasive technology (PT) has been defined by B. J. Fogg as "any interactive computing system designed to change peoples attitudes or behaviors". The kinds of attitudes people hold, and the behaviours they exhibit, are influenced by culture, so cultural beliefs play a large role in persuasion. The cross-cultural psychology literature has demonstrated the power of culture on attitude change. To date, however, there has been limited persuasive technology research outside of countries characterised as having individualist culture, where individualism describes cultures in which society members have a primarily individual identity. Little research has explicitly investigated the relationship between persuasive technology and culture. In this thesis, we investigated the hypothesis that persuasive technology is more effective when it reflects the culture of its intended target audience. Firstly, we established a set of effective, culturally-relevant persuasive technology strategies, almost all of which are targeted at use in tools for collectivist audiences. The strategies are based on a combination of findings from the cross-cultural psychology literature focused on the dimensions of individualism and collectivism, an analysis of existing PT strategies, and qualitative insights. Secondly, we developed a culturally-relevant PT prototype based on several of our strategies, in the form of two versions of a game titled Smoke? about smoking cessation. One version of Smoke? was designed to be more persuasive for a NZ European player audience, while the other was designed to be more persuasive for a Maori player audience. We conducted focus groups with potential players, the insights of which guided how we applied several of our culturally-relevant PT strategies in the design of the two game versions. Finally, we evaluated both game versions on individualist, and collectivist test players, using both quantitative and qualitative methods. The results of our evaluation support our hypothesis. Not only did both sets of players engage with, and use the culturally-relevant interface elements of the game designed for their culture, they also demonstrated that the culturally-relevant game versions had increased their anti-smoking beliefs.</p>

show abstract

“…Both the pre-and post-surveys contained 21 items about subjects' general beliefs regarding smoking, which were drawn from surveys used in previous studies on smoking cessation [30]. The items covered both shortterm consequences of smoking (e.g.…”

Section: Perception Of Smokingmentioning

confidence: 99%

“…"Tried it only once" to "A few years"). These items of classification were obtained from a previous study [30].…”

Section: Perception Of Smokingmentioning

confidence: 99%

Culturally-Relevant Persuasive Technology

Khaled¹

0

View full text Add to dashboard Cite

<p>Persuasive technology (PT) has been defined by B. J. Fogg as "any interactive computing system designed to change peoples attitudes or behaviors". The kinds of attitudes people hold, and the behaviours they exhibit, are influenced by culture, so cultural beliefs play a large role in persuasion. The cross-cultural psychology literature has demonstrated the power of culture on attitude change. To date, however, there has been limited persuasive technology research outside of countries characterised as having individualist culture, where individualism describes cultures in which society members have a primarily individual identity. Little research has explicitly investigated the relationship between persuasive technology and culture. In this thesis, we investigated the hypothesis that persuasive technology is more effective when it reflects the culture of its intended target audience. Firstly, we established a set of effective, culturally-relevant persuasive technology strategies, almost all of which are targeted at use in tools for collectivist audiences. The strategies are based on a combination of findings from the cross-cultural psychology literature focused on the dimensions of individualism and collectivism, an analysis of existing PT strategies, and qualitative insights. Secondly, we developed a culturally-relevant PT prototype based on several of our strategies, in the form of two versions of a game titled Smoke? about smoking cessation. One version of Smoke? was designed to be more persuasive for a NZ European player audience, while the other was designed to be more persuasive for a Maori player audience. We conducted focus groups with potential players, the insights of which guided how we applied several of our culturally-relevant PT strategies in the design of the two game versions. Finally, we evaluated both game versions on individualist, and collectivist test players, using both quantitative and qualitative methods. The results of our evaluation support our hypothesis. Not only did both sets of players engage with, and use the culturally-relevant interface elements of the game designed for their culture, they also demonstrated that the culturally-relevant game versions had increased their anti-smoking beliefs.</p>

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Activating Interpersonal Influence in the Prevention of Adolescent Tobacco Use: An Evaluation of Iowa's Program Against Smoking

Cited by 16 publications

References 27 publications

Game design strategies for collectivist persuasion

Game design strategies for collectivist persuasion

Culturally-Relevant Persuasive Technology

Culturally-Relevant Persuasive Technology

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