“…The hypothesis that the observation of others attaining their goals might derail observers’ own goal pursuit is based on past research on goal completion. It is well established that goals are inhibited and cease to influence behaviors when individuals succeed at attaining those goals (Bargh, Gollwitzer, Lee-Chai, Barndollar & Troetschel, 2001; Förster et al, 2005; Marsh, Hicks, & Bink, 1998). For example, participants with a search goal (vs. no goal) showed heightened accessibility of search-related words before a search task, but showed reduced accessibility of those same words after they successfully completed the search task (Förster et al, 2005).…”