1998
DOI: 10.1037/0278-7393.24.2.350
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Activation of completed, uncompleted, and partially completed intentions.

Abstract: The intention-superiority effect is the finding that response latencies are faster for items related to an uncompleted intention as compared with materials that have no associated intentionality. T. Goschke and J. Kuhl (1993) used recognition latency for simple action scripts to document this effect. We used a lexical-decision task to replicate that shorter latencies were associated with uncompleted intentions as compared with neutral materials (Experiments 1 and 3). Experiments 2-4, however, demonstrated that… Show more

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Cited by 257 publications
(356 citation statements)
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“…Specifically, there was evidence for intention interference (i.e., spontaneous retrieval) when the prospective memory task was suspended but not when it was finished. This finding supports the hypothesis that finished prospective memory intentions undergo deactivation (Marsh et al, 1998). The hypothesis that finished intentions are quickly deactivated stems from research reporting the intention superiority effect (Goschke & Kuhl, 1993).…”
Section: Discussionsupporting
confidence: 78%
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“…Specifically, there was evidence for intention interference (i.e., spontaneous retrieval) when the prospective memory task was suspended but not when it was finished. This finding supports the hypothesis that finished prospective memory intentions undergo deactivation (Marsh et al, 1998). The hypothesis that finished intentions are quickly deactivated stems from research reporting the intention superiority effect (Goschke & Kuhl, 1993).…”
Section: Discussionsupporting
confidence: 78%
“…Marsh et al's (1998) finding of slower responding to performed items than to neutral items after the intention (i.e., the script) was performed demonstrates a change in activation of the intention (relative to the higher activation associated with the intention superiority effect). Although Marsh et al (1998) used an intention superiority effect paradigm and not a standard prospective memory task, their results provided initial evidence that, once a prospective memory task is finished, it is inhibited or otherwise deactivated.…”
Section: Discussionmentioning
confidence: 99%
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“…The hypothesis that the observation of others attaining their goals might derail observers’ own goal pursuit is based on past research on goal completion. It is well established that goals are inhibited and cease to influence behaviors when individuals succeed at attaining those goals (Bargh, Gollwitzer, Lee-Chai, Barndollar & Troetschel, 2001; Förster et al, 2005; Marsh, Hicks, & Bink, 1998). For example, participants with a search goal (vs. no goal) showed heightened accessibility of search-related words before a search task, but showed reduced accessibility of those same words after they successfully completed the search task (Förster et al, 2005).…”
Section: Goal Satiationmentioning
confidence: 99%
“…The authors labeled this reaction-time advantage the intention-superiority effect. The intentionsuperiority effect has been replicated with a more direct measure of accessibility, a lexical-decision task (LDT; Marsh, Hicks, & Bink, 1998;Marsh, Hicks,& Bryan, 1999), and in a more naturalistic setting (Dockree & Ellis, 2001).…”
mentioning
confidence: 81%