Ag nanoparticles are perspective for the use in ink-jet printed smart packaging labels in order to protect a customer from counterfeit or inform them about the safety of consumption of a packaged product via changeable luminescence properties. It is determined that, to obtain printed images with the highest luminescence intensity, using the most technologically permissible concentration of fluorescent component in the ink composition and applying inks to papers with the lowest absorbance are recommended. The highest contrast of a tone fluorescent image can be obtained on papers with high degree of sizing. It is found that the use of papers with low optical brightness agent (OBA) content with a wide range of luminescence intensity allows obtaining the same visual legibility of a printed nanophotonic label. The increase in the relative area of raster elements of an image leads to nonlinear increase in luminescence intensity of printed images in long-wave area of visible spectrum, affecting the luminescence color of a printed label. For wide industrial production of printed nanophotonic labels for smart packaging, the created principles of reproduction of nanophotonic images applied onto paper materials by ink-jet printing technique using printing inks containing Ag nanoparticles should be taken into account.