Activities of the Ecology of Products – Their Perception on the Example of Dairy Co-operatives in Poland and Ukraine

Konieczna, Izabela; Garasym, Petro

doi:10.18638/eiic.2015.4.1.472

Cited by 1 publication

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“…Responses of all respondents occurred that they better assess activities of nationwide dairy cooperatives than regional ones in the offering organic products, offering natural products, and offering products of high nutritional value. Regional dairy cooperatives on the other hand, were better assessed in the offering products with health claims [5]. D. V. Thompson, R. W. Hamilton, and R. T. Rust had created an analytical model which showed that choosing the number of features that maximizes initial choice results in the inclusion of too many features, potentially decreasing customer lifetime value.…”

Section: Discussionmentioning

confidence: 99%

The Validity of the Features of the Offer for Customers in the Area of the Product: the Comparison of the Assessment of Dairy Cooperatives from the Świętokrzyskie and Małopolskie Provinces

Konieczna¹

2018

Hradec Economic Days

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The aim of the article is to analyze the validity of the features of the offer for customers in the area of the product in the assessment of dairy cooperatives from the Świętokrzyskie and Małopolskie Provinces. Cooperatives' executives were asked to indicate features of the offer, which are valid, in their opinion, for such customers as consumers, companies -users (gastronomy), wholesalers, independent retail grocery stores, large retail chains, local retail chains, intermediary agents in food trade, other dairies, and other institutional purchasers. Cooperatives' representatives had to assess such product features as: product components, naturalness of the product, ecology of the product, healthiness of the product, the nutritional value, the width of the assortment, differentiation, product specialization. The results of the research show that cooperatives from Świętokrzyskie and Małopolskie Provinces rather differently assess the validity of the features of the offer for customers in the area of the product.

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Section: Discussionmentioning

confidence: 99%

The Validity of the Features of the Offer for Customers in the Area of the Product: the Comparison of the Assessment of Dairy Cooperatives from the Świętokrzyskie and Małopolskie Provinces

Konieczna¹

2018

Hradec Economic Days

View full text Add to dashboard Cite

show abstract

Activities of the Ecology of Products – Their Perception on the Example of Dairy Co-operatives in Poland and Ukraine

Cited by 1 publication

References 0 publications

The Validity of the Features of the Offer for Customers in the Area of the Product: the Comparison of the Assessment of Dairy Cooperatives from the Świętokrzyskie and Małopolskie Provinces

The Validity of the Features of the Offer for Customers in the Area of the Product: the Comparison of the Assessment of Dairy Cooperatives from the Świętokrzyskie and Małopolskie Provinces

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