The article is devoted to the application of various educational technologies in the process of training specialists in the social sphere. It is shown that one of the important aspects of professional training is the formation of a generalized orientation in the future social work specialist in terms of goals, subject, means, composition of future professional activity, and this, in turn, represents a problem, since complex types of professional activity are not amenable to rigorous analysis, always leave a person space for creative search. As a guideline on the path of addressing this problem, the importance of didactic design of the training of specialists in the social sphere is emphasized, based on the combination of socio-psychological and information-digital technologies in the educational process, including with the aim of motivating students to adopt the paradigm of life-long learning.