Abstract:paper discusses one of the reputational technologies that have been actively used by individual entrepreneurs, namely, personal branding in social networks, which has not yet become the focus of special study. The impacting character (emotiogenity) of personal posts in blogs of individual entrepreneurs is analyzed. The study material is 4 blogs of individual entrepreneurs on Instagram (2 men and 2 women) with 5.000/20.000 subscribers. The number of posts analyzed over September-October 2018 was 266. The analys… Show more
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