The addition of vasopressin or 12-O-tetradecanoylphorbol-13-acetate (TPA) to prelabeled L6 myoblasts elicited increases in [ 14 C]ethanolamine release, suggesting the activation of phospholipase D activity or activities. While the effects of both agonists on intracellular release were rapid and transient, when extracellular release of [ 14 C]ethanolamine was measured, the effect of vasopressin was again rapid and transient, whereas that of TPA was delayed but sustained. Effects of both agonists on intra-and extracellular release were inhibited by the protein kinase C (PKC) inhibitor, Ro-31-8220, and PKC down-regulation by preincubation with TPA. The formation of phosphatidylbutanol elicited by vasopressin and TPA mirrored their effects on extracellular [ 14 C]ethanolamine release in that the former was transient, whereas the latter was sustained. Responses to both agonists were abolished by PKC down-regulation. When protein synthesis was examined, the stimulation of translation by TPA and transcription by vasopressin were inhibited by Ro-31-8220. In contrast, down-regulation of PKC inhibited the synthesis response to TPA but not vasopressin. Furthermore, following down-regulation, the effect of vasopressin was still blocked by the PKC inhibitors, Ro-31-8220 and bisindolylmaleimide. Analysis of PKC isoforms in L6 cells showed the presence of ␣, ⑀, ␦, , , and . Down-regulation removed both cytosolic (␣) and membrane-bound (⑀ and ␦) isoforms. Thus, the elevation of phospholipase D activity or activities induced by both TPA and vasopressin and the stimulation of translation by TPA involves PKC-␣, -⑀, and/or -␦. In contrast, the increase in transcription elicited by vasopressin involves , , and/or . Hence, although phospholipase D may be linked to increases in translation elicited by TPA, it is not involved in the stimulation of transcription by vasopressin.Loss of skeletal muscle is an acute metabolic response to infection and neoplastic disease and results from a decrease in the rate of protein synthesis and an increase in the rate of protein degradation (e.g. see Refs. 1-3). To reverse this process, an understanding of the signaling pathways regulating protein turnover is essential.We have used 12-O-tetradecanoylphorbol-13-acetate (TPA) 1 and vasopressin to investigate the coordinate regulation of protein turnover. Previous studies in this (4 -6) and other (7) laboratories have shown that these two agents both stimulate protein synthesis and reduce the release of N -methylhistidine, a marker of myofibrillar protein degradation from intact skeletal muscle in vitro and skeletal muscle cells in culture. However, the mechanism(s) mediating these effects are poorly understood.Many extracellular signals such as hormones, neurotransmitters, and growth factors elicit their response by activating an intracellular signaling cascade that is initiated by the hydrolysis of membrane phospholipids (8 -11). In L6 skeletal muscle cells, we have demonstrated that TPA and vasopressin stimulate both protein synthesis and a phospholip...