To explore the effect of the health education model based on the behavior change wheel (BCW) theory in patients with acute retinal necrosis (ARN). 78 patients diagnosed with ARN were randomly divided into the control group (n = 39) and observation group (n = 39). The control group received standard eye care, whereas the observation group was given the BCW theory-based health education model based on standard care. The two groups were compared on the uncertainty of the disease, anxiety and depression levels, treatment compliance, disease cognition, and nursing satisfaction. After the intervention, the scores of various dimensions of uncertainty in illness and the total score, the Self-Rating Anxiety Scale/Self-Rating Depression Scale (SAS/SDS) scores, treatment compliance, the degree of disease cognition, and nursing satisfaction in the observation group were higher than those in the control group, and the differences were statistically significant. The application of the health education model based on BCW theory in ARN can reduce the disease uncertainty and the level of anxiety and depression, thus improving the treatment compliance, disease cognition, and satisfaction of patients, which is worthy of widespread use in clinical practice.