The chemosensory experiences evoked by flavors encompass
a number
of unique sensations that include olfactory stimuli (smell), gustatory
stimuli (taste, i.e., salty, sweet, sour, bitter, and umami (also
known as “savoriness”)), and chemesthesis (touch). As
such, the responses evoked by flavors are complex and, as briefly
stated above, involve multiple perceptive mechanisms. The practice
of adding flavorings to tobacco products dates back to the 17th century
but is likely much older. More recently, the electronic cigarette
or “e-cigarette” and its accompanying flavored e-liquids
emerged on to the global market. These new products contain no combustible
tobacco but often contain large concentrations (reported from 0 to
more than 50 mg/mL) of nicotine as well as numerous flavorings and/or
flavor chemicals. At present, there are more than 400 e-cigarette
brands available along with potentially >15,000 different/unique
flavored
products. However, surprisingly little is known about the flavors/flavor
chemicals added to these products, which can account for >1% by
weight
of some e-liquids, and their resultant chemosensory experiences, and
the US FDA has done relatively little, until recently, to regulate
these products. This article will discuss e-cigarette flavors and
flavor chemicals, their elicited responses, and their sensory effects
in some detail.