“…Neither do we claim to extract value-laden ideologies nor nuanced linguistic tactics used by EPCNs. Following many other scholars in nonprofits studies (see i.e., Tosun & Levario Saad, 2023, p. 3 line 11; Wu & Xu, 2023, p. 2 line 34, p. 3, line 5), our usage of the term “discourse” in this article means “a formal discussion, conversation and exchange of ideas.” 1 With the recent increase of “transdisciplinary research” in organizational studies (Chouliaraki & Fairclough, 2010), the social sciences have taken a “discursive turn” as discourse in organizational studies is not only the study of textual elements but also “the shaping of social reality through language” (Alvesson & Karreman, 2000, p. 1126). For instance, social movement scholars refer to ways in which movement framing impacts political effectiveness (Benford & Snow, 2000).…”