“…Surprisingly, our empirical findings reveal that enterprises with a keener awareness of their surrounding environment are less flexible about mitigation adoption. It is noted that the living environment (represented by participants' environmental perception) is an important factor not only for agricultural businesses (Aryal, Sapkota, Rahut, Marenya, & Stirling, 2021;Zurovec & Vedeld, 2019) but also for other business types in remote areas (Araro, Legesse, & Meshesha, 2020;Meyer, Meyer, & Neethling, 2016;Minh, Hao, & Lebailly, 2020;Pouliotte, Smit, & Westerhoff, 2009). This is due to the (negative) impacts that the environment can impose on the network of remote companies, including self-employed operations.…”